The simple, alcohol-free scent is described by the brand to evoke ‘the feeling of childhood’s earliest wonders’, saying the ‘delicious’ scent is ‘an invitation to fun and freedom’.
Carefully formulated to be safe for delicate skin for those aged 3 and over, nevertheless the brand’s instructions avoid suggesting to spray it on skin, instead sugesting to use the scent by spraying ‘in a generous cloud over your baby’s clothes, cushions, and bath towels’.
Described as fresh and delicate, with key notes of osmanthus, honeysuckle, sandalwood, the new release has been created by Swiss perfumer Christine Nagel, who has worked with Hermès since 2016.
Cabriole comes in a tall glass bottle with a black cap, adorned with a playful illustration by artist Alice Charbin.
While the idea of a perfume for children may seem surprising to some, it isn’t unheard of. In Europe, particularly in France, there are numerous options, including from baby brands including Mustela and children’s clothing brands Bonpoint and Petit Bateau. Luxury brands including Bulgari, Burberry and Guerlain are among those that have previously launched perfumes for babies or children.
Scents for youngsters generally contain no alcohol, which can sometimes be drying or irritating to sensitive skin, unlike those for adults.
Cabriole is available to purchase at select Hermès retail outlets internationally.
Hermès recently launched a nail care and colour cosmetics line to accompany its growing cosmetics and fragrance category.