It’s one of those products you really should replace regularly for health reasons. Mascaras have a shelf life of around three months, because using expired products puts you at risk of causing eye infections.
Buying a new one means really considering what you want out of yours, as they all offer different results.
Volumising formulas add fullness and drama to your set, while lengthening ones make each lash look longer. Curling mascaras help hold on to or boost a curl, and you can choose between waterproof mascara for long-lasting wear or tubing – sometimes referred to on the packaging as ‘washable’ for easier removal.
Tubing mascaras are a dream if you get sick of the pigment smudging and causing panada eyes. They form tiny tubes around your lashes that last well until you rinse them off with just warm water.
The wand shape you choose is also a crucial consideration. For reference – curved wands help lift, thick ones build volume, and thinner brushes define and reach smaller lashes. Rubber bristles are great for combing through to separate lashes and minimisng clumps, while the classic brush bristles help load up the pigment for a more obvious look.
Here’s some quick hints on the latest releases:
Lancôme Lash Idôle Flutter Extension Mascara
This mascara gives beautiful length, the thin wand catching and amplifying even the tiniest outer lashes for a more full set.
RevitaLash Length Define Mascara
RevitaLash Length Define Mascara is a tubing formula so it doesn’t smudge and washes away with warm water. It also has biotin to strengthen and protect against breakage and a peptide for health and resilience.
L’Oréal Paris Paradise Big Deal Mascara
For bold volume, L’Oréal Paris Paradise Big Deal Mascara can be easily layered to make lashes really stand out.
Too Faced Ribbon Wrapped Lash Extreme Lengthening Mascara
Another tubing mascara, this gives a lot more drama than most similar tubing products, and layers well swipe, by swipe. It’s really black, too.
Benefit Cosmetics BADgal Bounce Mascara
If you can’t decide what you’re after, get this. The brush has two sides and the idea is that fiber bristles deposit formula at the lash line and evenly coat lashes, while the fine-tooth comb separates and defines.
