It was sexy, it was sleek, it was full of nods to Italian style and Gucci’s own heritage, but there were also new touches that may have raised some eyebrows.
The collection, called ‘Gucci Primavera’, continued Demna’s journey to redefine the Italian luxury house with a vision that delivered on excitement and attitude, but also hanger appeal.
Stars turned out for the occasion, where models on the runway included Kate Moss, Emily Ratajkowski, Alex Consani and Karlie Kloss and front-row guests such Donatella Versace and Paris and Nicky Hilton took in the show.
The renowned Georgian designer has been known for twisting the limits of taste to deliver desirable fashion and accessory moments, particularly in his work at Balenciaga and Vetements, the label he co-founded.
At Gucci, it is clear he is busy creating talking points too.
His first collection for the luxury fashion house was served back in September via a lookbook of styles brought together around the idea of a family of Gucci characters, in a collection called ‘La Famiglia.’
At the time Demna revealed the collection and the archetypes revealed in the portraits that made up the lookbook were ‘a study of the “Gucciness” of Gucci.”‘ In essence, it meant how individual characters have always embraced the house spirit and recognisable codes, making them their own.
To a degree this idea also flowed through the new, just-shown collection.
In Milan, the most buzzed-about looks might be the most visible on social media. These include the skimpy and glitzy party dresses, including one worn by Kate Moss revealing a GG g-string from the back, in an ode to one of previous Gucci designer Tom Ford’s most famous moments.
However, there were plenty that embraced those other, more elegant figures acknowledged in ‘La Famiglia.’
For example, the businesswoman in a pencil skirt and high-neck sweater, the high-fashion lover in sleek leather boots and faux fur, and the ever-stylish matriarch, in a matching skirt set with a top-handle purse hooked over one arm.
Let’s not forget the glossy accessories, among the items made available to shop directly following the show.
Handbag shapes were familiar and in-abundance – one accompanied almost every model who walked. A major highlight was the horse-bit adorned Ristretto bag. The structured shoulder bag in leather or monogram canvas seamlessly slotted into the style of both party-hard It-girls and composed ladies nodded to in the show. The roomy Bamboo Tote was another already-available-to-shop option that provided plenty of space for a day’s essentials or shopping haul.
Menswear dipped into that edgy and unexpected realm that Demna often does well with metallic jeans and spay-on shiny shirts made to exaggerate the muscle-hewn men who wore them. But it was in aid of the story and the idea, and again, there were plenty of more accessible looks in the slouchy, oversized and undeniably cool suiting and high-neck biker jackets also included.
Key looks from Gucci’s collection:
Photos / Gucci
