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Gucci reveals outdoor mural in the Big Apple

By MiNDFOOD

Gucci reveals outdoor mural in the Big Apple
Gucci is taking art to the streets with its latest collaboration.

If you’re a Big Apple-bound street art or Gucci fan make a beeline to SoHo – Lafayette Street between Prince and Spring Streets to be precise – as Gucci has collaborated with Colossal Media to turn a mammoth 2,500-square-foot wall into a work of art. The collaboration launched at the beginning of the week with the Italian fashion revealing a hand-painted mural by San Francisco-based illustrator Jayde Fish. Fish’s illustrations were feature in Gucci’s spring/summer 2017 womenswear collection.

The first illustration was painted over 6 days to coincide with the beginning of New York Fashion Week and will remain on the wall until the end of March. To celebrate the artwork, Fish has also created a Snapchat geofilter that is available in the vicinity of the artwork.

The project will continue with a variety of collaborations launching throughout the year.

 

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