Gucci celebrates the ritual of the banquet in a new campaign devoted to the Love Parade collection.
With the collection presented on Hollywood Boulevard, it’s appropriate that a host of Tinseltown stars have lent their faces to the campaign.
Jared Leto, Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jungjae Lee, Deng Lun and Liu Wen make appearances, and they have given themselves “to a liberating symposium that slides into the Dionysiac ritual of dancing”.
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The collection itself was presented in November, at the House’s first in-person fashion show since February 2020.
The Los Angeles location was not only a return to the backdrop of Creative Director Alessandro Michele’s first campaign but a visit to the place his mother portrayed as a dream factory.
“I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” says Michele.
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