If you’re like us, you’re counting down the days until Auckland’s very first David Jones opens its doors in Newmarket. Now there’s even more reason to be excited about the opening as it has been revealed that the new David Jones will see Gucci Makeup introduced to New Zealand.
While Gucci Makeup was officially launched back in 2014, the fashion house’s beauty offshoot quietly petered out by 2016. But earlier in the year, the house announced that Gucci Makeup would make a bold return thanks to the brand’s creative director, Alessandro Michele.
At the centre of the announcement was, in true Michele and Gucci style, a much-talked-about campaign that challenged the perceptions of beauty. â€śThe idea of the campaign is to create a representation that is close to reality with a humanized point of view, however seemingly strange. But the strangeness is human so it’s beautiful,” explains Michele. “The shots by Martin Parr are like bullets; they are direct, dry, and then they are inclusive because these women are wearing makeup in a very liberating way,â€ť he adds. His message is authentic beauty lies in imperfection â€“ no over the top Photoshop here.
And while a lipstick-only launch might seem like a rather reserved move, Gucci Makeup is giving users not one but three different lipstick formulations. The Rouge Ă LĂ¨vres Satin â€“ a beautiful satin-finish lip colour â€“ the sheer Rouge Ă LĂ¨vres Voile and Baume Ă LĂ¨vres, which gives lips just the slightest hint of colour. Besides, you can guarantee that Michele and his team will have more Gucci Makeup launches up their sleeves.
Gucciâ€™s three new lipstick collections are available from David Jones Newmarket from 1 November, 2019.