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Gucci is going fur-free next year

It might have only been a few seasons ago that Gucci sent a $19000USD pink fur coat down the runway but Marco Bizzarri, president and CEO of Gucci, has announced that the Italian fashion house will go fur-free next year. Bizzarri made the announcement during a talk held at the London College of Fashion.

“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated,” Bizzarri told Business of Fashion in an interview prior to his talk.

“New technology presents unlimited possibilities in terms of textiles and it would be a mistake for us not to be at the forefront of this,” the chief executive said. “We need to invest in these start-ups because they can disrupt the sector in terms of sustainability, achieving the same quality of leather production for instance, without any water or chemical waste.”

The $19000USD fur coat from Gucci’s AW 2016 collection

 

Bizzarri also credited creative director Alessandro Michele during the announcement. “In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,” Bizzarri said. “I sensed that immediately on meeting Alessandro for the first time.”

Gucci’s fur-free approach to fashion will come into action with the house’s spring/summer 2018 collection. Remaining fur items will be auctioned off with all proceeds going to animal rights organisations including Humane Society International. “Gucci going fur free is a huge game changer. For this powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. A staggering 100 million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur and consumers purchase it. So we commend Gucci’s compassionate decision, and for helping to ensure that the future of fashion is fur free,” said Kitty Block, president of Humane Society International.

 

Shiseido’s Future Solution LX collection gets a makeover

Do you recall your beauty cabinet of a decade ago? It’s a fair conclusion to make that the way we approach skincare in 2017 has changed dramatically. Shiseido product developer Saeko Suzuki agrees; when Shiseido launched its cutting-edge youth-restoring range Future Solution LX back in 2009, Suzuki says we were looking for a very different product.

“Almost 10 years have passed since the original launch and since then consumer awareness has really changed,” she says. No longer won over by products that promise to banish lines and wrinkles instantly, today we’re drawn to the promise of authenticity, Suzuki and her team at Shiseido believe. But it’s not just our attitude to beauty that has evolved: the science behind skincare has also progressed in leaps and bounds.

POWER FROM NATURE

Inspired by our search for authentic beauty products and driven by advances in skincare science, Shiseido has relaunched the ultra-luxurious Future Solution LX collection. At the heart of the new range is an innovative new ingredient. Skingenecell Enmei: a tour de force regenerator that has taken the company three years to develop.

Inspired by the remarkable longevity of plant life, Shiseido foraged all over Japan to try and find the perfect plant extract for the new Future Solution LX collection, explains Shiseido researcher Eriko Kawai. “We finally found the enmei herb. It took years for us to research and discover its effectiveness and its ability to promote the expression of the skin’s longevity genes,” she says.

It’s paired with a host of powerful indigenous botanicals – green tea extract, Hokkaido angelica root extract and oshima sakura leaf extract – and Shiseido’s innovative Skingenecell 1P and Vitamin C Ethyl II, in Future Solution LX. Seven key products have been included in this reformulation – cleanser, softener, a protective emulsion and cream, regenerating cream, lip and eye cream and a serum. Together they restore radiance to skin, calm irritation and repair the signs of damage caused by external factors.

Due to our skin’s ability to repair itself at night, Kawai touts the night cream as the star of the range. “Skingenecell Enmei is blended in the night cream at its highest concentration to provide comprehensive and holistic skin benefits,” she says.

ROOTS IN HISTORY

There’s serious science behind the collection, but both Suzuki and Kawai emphasise the importance of authenticity – a philosophy that’s been at the heart of Shiseido since 1872. Enmei has a significant historical footnote: it’s recorded that, in ancient Japanese times, the Buddhist monk Kobo Daishi offered a sick traveller an extract of enmei herb, which helped him recover.

“Functional benefit is our priority but we always think of the emotional benefit too. We want to develop products that women enjoy using and connect with,” says Kawai. With its luxurious textures, impressive skin benefits and a bewitching fragrance that takes your senses on a journey to Japan, the new Future Solution LX is destined to become part of our beauty ritual.

Future Solutions LX products start from $120 and are available at leading department stores and pharmacies

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