It might have only been a few seasons ago that Gucci sent a $19000USD pink fur coat down the runway but Marco Bizzarri, president and CEO of Gucci, has announced that the Italian fashion house will go fur-free next year. Bizzarri made the announcement during a talk held at the London College of Fashion.
â€śDo you think using furs today is still modern? I donâ€™t think itâ€™s still modern and thatâ€™s the reason why we decided not to do that. Itâ€™s a little bit out-dated,â€ť Bizzarri toldÂ Business of FashionÂ in an interview prior to his talk.
â€śNew technology presents unlimited possibilities in terms of textiles and it would be a mistake for us not to be at the forefront of this,â€ť the chief executive said. â€śWe need to invest in these start-ups because they can disrupt the sector in terms of sustainability, achieving the same quality of leather production for instance, without any water or chemical waste.â€ť
Bizzarri also credited creative director Alessandro Michele during the announcement. â€śIn selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,â€ť Bizzarri said. â€śI sensed that immediately on meeting Alessandro for the first time.â€ť
Gucci’s fur-free approach to fashion will come into action with the house’s spring/summer 2018 collection. Remaining fur items will be auctioned off with all proceeds going to animal rights organisations includingÂ Humane Society International. â€śGucci going fur free is a huge game changer. For this powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. A staggering 100 million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur and consumers purchase it. So we commend Gucciâ€™s compassionate decision, and for helping to ensure that the future of fashion is fur free,” said Kitty Block, president of Humane Society International.