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Gucci Garden Archetypes exhibition to open in Sydney

By MiNDFOOD

Cruise 2016 ‘The Dionysus Dance’, Photo: Agnese Bedini / Courtesy of Gucci
Cruise 2016 ‘The Dionysus Dance’, Photo: Agnese Bedini / Courtesy of Gucci

An immersive exhibition recreating Gucci’s most seminal and conceptually adventurous advertising campaigns envisioned by Alessandro Michele is set to arrive in Sydney.

Gucci Garden Archetypes, first held in Florence, will soon open at The Powerhouse Ultimo.

Fall-Winter 2018 ‘Gucci Collectors’, Photo: Agnese Bedini / Courtesy of Gucci

Visitors will experience a sequence of distinct, immersive narrative spaces reflecting and enhancing the uniqueness of Gucci’s Creative Director’s vision, created with cutting-edge technology, elaborate hand-crafting and innovative interior design.

Control Room, Photo: Agnese Bedini / Courtesy of Gucci

The exhibition first opened in Italy in 2021 to celebrate the 100th anniversary of Gucci’s founding, and has since travelled to Shanghai, Taipei, Hong Kong, Tokyo and Seoul.

Spring Summer 2016 ‘Rebellious Romantics’, Photo: Agnese Bedini / Courtesy of Gucci

In Sydney, the Gucci Garden Archetypes exhibition will be open to the public from the 17th of November 2022 to the 15th of January 2023.

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