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Gucci Exquisite: Watch Alessandro Michele’s haunting homage to Stanley Kubrick

By MiNDFOOD

Gucci Exquisite: Watch Alessandro Michele’s haunting homage to Stanley Kubrick
Gucci Creative Director Alessandro Michele has revealed a horror-inspired campaign, his homage to one of cinema's all-time greats. 

Gucci ‘Exquisite’ showcases Michele’s love for legendary director Stanley Kubrick, with a bold, and at times eerie, campaign video that recreates iconic moments from 2001: A Space Odyssey, A Clockwork Orange, Barry Lyndon, Eyes Wide Shut and The Shining.

Describing the campaign as his own “act of love” for Kubrick, Michele explains how cinema has been a constant inspiration in his work.

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable.”

“As an act of love, I decided to reinhabit Kubrick’s films, pushing to the core this incendiary approach. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, resemanticizing them, populating them with my clothes.”

Watch the campaign below:

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