Founded in Florence in 1921, the House continues to draw inspiration from the city whose name derives from the Latin word for ‘to blossom’.
Gucci presented its latest collection at the 15th-century Palazzo Settimanni, home of the Gucci Archive, and described by the House as a living, breathing space that informs the past, present and future.
“In the Cruise collection unveiled at the Palazzo, the influence of the archive and the rich history of Florence itself has been assimilated into a playful mélange, ranging from the minimal to the maximal,” Gucci says.
“Here, fashion decades are traversed and patchworked, while the material culture of centuries is integrated – after all, since the Middle Ages, Florence has been a powerhouse of fabric production.”
See all the looks below: