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Gucci appoints Sabato De Sarno as new creative director


Credit: Riccardo Raspa
Credit: Riccardo Raspa
Sabato De Sarno has been announced as the new creative director of Gucci.

He will present his debut runway collection for the House at Milan Women’s Fashion Week in September 2023.

De Sarno was raised in Naples, Italy. He began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed fashion director overseeing both men’s and women’s collections.

In his new role, De Sarno will lead Gucci’s Design Studio, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

“I am deeply honoured to take on the role as Creative Director of Gucci,” De Sarno said.

“I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in.

“I am touched and excited to contribute my creative vision for the brand.”

Gucci CEO Marco Bizzarri says he is “delighted” to welcome De Sarno to Gucci.

“Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience,” he says.

“I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalising on its rich heritage.”

Sabato De Sarno will start in his new position as soon as he will have completed all his obligations in his current role.


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