Gucci has marked its centennial year with a special collection celebrating the brand’s staying power.
Gucci 100 explores the house’s impact on pop culture over the last century, and incorporates unique plays on the Gucci logo into ready-to-wear and accessories.
A key theme within the collection takes its cue from a figure that speaks to the house’s influence: the word ‘Gucci’ has appeared in the lyrics of 22,705 songs since 1921.
This number and a selection of lyrics from these songs feature in the pieces from the Gucci 100 collection.
The collection is showcased through a campaign which uses diverse music genres as the backdrop as a cast of characters moves through an evolution of sounds, harmonies, movements, tastes and styles.