The elegant space serves as the perfect introduction for Kiwis exploring the craft and legacy of the storied diamond experts.
Founded by Laurence Graff in 1960 in London, Graff is globally renown for its exceptional quality stones, consistently discovering and acquiring, cutting and presenting diamonds of incredible rarity and distinction.
These gems are then transformed into spectacular pieces of jewellery, just as the more accessible pieces in the collection boast a collectable nature that endures.
Unsurprisingly, the house boldly declares its primary goal is to share the ’emotional power of gemstones,’ something local clients will appreciate when stepping into the new store to seek a special piece from the collection now available here.
The Queen Street boutique’s elegant soft blue-grey tones and undulating, rounded displays showcase Graff’s refined diamond rings, bridal jewels, necklaces, bracelets and even a fine fragrance collection. Each jewellery item in the collection is crafted in London with ‘stone-led’ design techniques that aim to highlight the beauty of each individual stone.
For an even more personalised experience, an exclusive VIP room is dedicated to revealing Graff’s most exemplary high jewellery creations to select clients. Concealed behind sliding doors and dressed in dark green and golden tones, it offers absolute privacy and discretion for clients considering a significant purchase (or two!).
Beyond its in-store pieces, the brand produces high jewellery collections each year that bring together particularly rare and precious stones with spectacular jewellery designs to create dramatic showpieces.
With a history that includes incredible, historically-significant gems, such as the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, the family-owned company is a welcome arrival to the jewellery scene in New Zealand.
GRAFF Auckland, Queen Street
45 Queen Street in Auckland CBD
Open Monday – Sunday from 10am
