Sign in/Register

Goldwell global hair challenge

By Milly Nolan

Auckland hair colourist, Paul Geronimo, is to represent NZ in Goldwell international hair challenge, on MiNDFOOD.

Auckland hair colourist Paul Geronimo will represent New Zealand at a major international competition in Las Vegas in October after winning the top national award in the Goldwell Trend Zoom Challenge 2009.

Geronimo, a senior stylist at Atelier Hair in Remuera, won the award of Creative Colourist with his striking blend of urban chic and earthy nature.

Entrants were asked to interpret one of two hair trends using Goldwell colours – Ecopolitan (warm, rustic shades and lots of texture for an urban hippie look) and Virtualist (cool colours and sharp lines, creating a futuristic look).

Geronimo’s winning Ecopolitan design combines intense shades of gold and rose in a total package of hair, clothing and make-up. He was inspired by the outfit he created.

“The feathers and fabric remind me of nature – birds and sunsets, vibrant colours combined with earthy tones – so I used that to create the overall effect with hair colour and make-up,” he says.

Twenty-three-year-old Geronimo will take his distinctly Kiwi look to the world stage when he competes against 66 other finalists, in Las Vegas at the Goldwell Trend Zoom Global Color Challenge grand final, being held at the famous MGM Grand Hotel in Las Vegas on October 24-26, 2009.


“Hair this summer is all about laidback beauty. Hair that looks undone and effortless – natural looking waves and a bit of roughed up texture. For hair colour, think natural: matte bases with golden lights, different shades of brown sliced in to create dimension and creamy blondes with beige undertones.

To freshen up dull hair, try weekly treatments with quality products like Goldwell’s Inner Effects, which is designed to repair your hair, protect your colour and make it super-shiny.”



Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe.