Goldwell global hair challenge

Auckland hair colourist Paul Geronimo will represent New Zealand at a major international competition in Las Vegas in October after winning the top national award in the Goldwell Trend Zoom Challenge 2009.

Geronimo, a senior stylist at Atelier Hair in Remuera, won the award of Creative Colourist with his striking blend of urban chic and earthy nature.

Entrants were asked to interpret one of two hair trends using Goldwell colours – Ecopolitan (warm, rustic shades and lots of texture for an urban hippie look) and Virtualist (cool colours and sharp lines, creating a futuristic look).

Geronimo’s winning Ecopolitan design combines intense shades of gold and rose in a total package of hair, clothing and make-up. He was inspired by the outfit he created.

“The feathers and fabric remind me of nature – birds and sunsets, vibrant colours combined with earthy tones – so I used that to create the overall effect with hair colour and make-up,” he says.

Twenty-three-year-old Geronimo will take his distinctly Kiwi look to the world stage when he competes against 66 other finalists, in Las Vegas at the Goldwell Trend Zoom Global Color Challenge grand final, being held at the famous MGM Grand Hotel in Las Vegas on October 24-26, 2009.


“Hair this summer is all about laidback beauty. Hair that looks undone and effortless – natural looking waves and a bit of roughed up texture. For hair colour, think natural: matte bases with golden lights, different shades of brown sliced in to create dimension and creamy blondes with beige undertones.

To freshen up dull hair, try weekly treatments with quality products like Goldwell’s Inner Effects, which is designed to repair your hair, protect your colour and make it super-shiny.”

Five minutes with: Gareth Chitty

What trends are we seeing in hair colour this spring?

Colours are either rich, dark chocolatey browns or blondes mixed with coppers and strawberry tones.

What about hair length?

Hair length trends seems to be in the “bob” family and fringes are making a statement too. Don’t be afraid to take the plunge and ask your stylist to work their magic on a style you’ve always been too scared to try. It’s not a tattoo.

The change of season is the perfect time for a new hair style. Where should someone get their inspiration from?

Flicking through magazines and looking at celebrity hair styles is always a good idea. TV is also a good place to find ideas.

Where do you gain your inspiration from?

The Hollywood A-list are often leading the fashion stakes so I make sure I always follow who is wearing and doing what. I think Katie Holmes is leading the way at the moment as her hair always looks healthy and well styled. She also experiments quite a bit with her length now that she has lost her school girl looks and hairstyle. It’s a brave thing to do when you are always in front of the paparazzi.

How can you keep you hair looking healthy and in good condition?

With all the regular colouring, blow-drying, over-washing and use of hot tools to get your hair looking great all the time, it’s no wonder your hair becomes susceptible to damage.

So it’s crucial to take steps to restore your hair back to its original condition. Conditioning hair is key because it closes the hair shaft after washing which protects the hair from the elements. Regular hair treatments are also vital for the hair health. Be sure you don’t over wash your hair because this can take away the hair’s natural oil and exposes the hair and scalp to the rigours of drying and daily life.

What are your favourite hair products at the moment?

One of the easiest ways to care for your hair is to go easy on the straightening irons and give it a break from the hairdryer every now and then. In these tough economic times when people are watching their spending Pantene Nourished Shine is a fantastic cost effective option and convenient enough to pick up from the supermarket if you get caught short.

Interestingly in an unbranded trial seven out of 10 beauty experts said the products improved the appearance and feel of hair and made it healthy looking, that they could see visible results and would recommend it to friends and family.

How did you get your hands on the likes of Sohpie Dahl, Jodie Kidd and Sacha Baron Cohen? What were they like?

This was when I was a member of the Charles Worthington International Artistic team working on London Fashion Week and Sacha was just booked in for a cut in the salon. I had no idea who he was at the time. I have to say they all very regular, laid back type, no pretentious behaviour whatsoever.

If you could choose one celebrity’s hair to cut and colour, who would it be and what would you do?

It would have to be Linda Evangelista. She is so adventurous with her hair and I’d love to take her back to the blonde she had in the George Michael clip in the early ’90s, with a really sharp asymmetrical bob. Stunning!