Global company gives back to local communities


Global company gives back to local communities

Doing its bit for the environment, a global liquor distribution company is encouraging its employees to get involved in a tree planting programme across New Zealand. 

Pernod Ricard a global wine, spirits and champagne company that owns, manufactures and distributes well-known brands such as Stoneleigh, Brancott Estate, Jacob’s Creek, Jameson, Absolut Vodka and Mumm, is behind Responsib’ALL Day, an initiative that sees employees spend a day in their local communities – doing their bit to give back.

The day, June 7, will see 18,500 employees worldwide engage in over 100 local community projects to show their commitment and contribution to society. In New Zealand, over 400 Pernod Ricard employees will support their local communities by partaking in restoration projects across regional New Zealand parks. A total of 9,000 native trees will be planted to preserve New Zealand’s waterways. By planting these native trees, they will act as a filter removing contaminants such as waste and plastics from local streams and oceans.

In line with the company’s commitment to fight plastic pollution, 40 projects will be dedicated to clean water. Employees will also clean lakes, rivers, and beaches in Sweden, Germany, France, Brazil, China, Australia, Philippines, Belgium, South Africa, Finland, Korea, Japan, United Kingdom and Turkey.

Kevin Mapson, Managing Director for Pernod Ricard New Zealand says, “Responsib’ALL Day is our global initiative where all our teams have the opportunity to come together on the same day to support the environment and the communities in which we operate. This year we are proud to partner with local charities, Conservation Volunteers New Zealand, local councils and the Department of Conservation on projects across the country in Christchurch, Marlborough, Hawke’s Bay, and two sites in the Auckland region.”

The day saw employees plant 4,000 native trees at Waitawa Regional Park, Clevedon, and 3,000 native trees at Point England Reserve. Employees harvested olives at the Burleigh Memorial Olive Grove, for fundraising towards Marlborough RSA. In Christchurch, 26 employees planted 390 native trees and restored tracks at Godley Head Regional Park.


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