Global Citizen: ending world poverty via music


Global Citizen: ending world poverty via music
Ahead of its Auckland concert date, we look at the humble beginnings of the festival ending world poverty: Global Citizen.

The last Global Citizens event took place last September in NYC and raised over $1 billion to help the world’s poor, launching a new online tool for people to take part in the fight to end global poverty.

“Millions of people watching around the world all of it is for the purpose of ending global poverty,” said actress Olivia Wilde at the NYC Festival.  “Hundreds of millions of dollars being raised, this is like my fantasy.”

Wilde joined the likes of rock legends Neil Young, the Foo Fighters and the Black Keys to call for a new era of political engagement via the a new global culture: Global Citizenship.

“We all want a better world,” said Will Watterson, NZ Country Director for the Global Poverty Project, the charity behind Global Citizen.  “We’ve built an online platform so people can get meaningful information about the issues but also take actions that will change policies and change the status quo.”

The brainchild of Australian-born Hugh Evans, Global Poverty Project was founded in 2009 with the hopes of fostering a global movement against extreme poverty. With Evan’s impressive CV, which includes successful humanitarian projects Live Below The Line and the End of Polo, Global Citizen soon caught the attention of Bill Gates, Jeffrey Sachs, and other development giants.

Evans has since been nominated by Forbes to be one of the top 30 young social entrepreneurs on the planet.

The Global Citizen Concert will showcase the efforts of eight leading anti-poverty organisations in New Zealand.  Oxfam, World Vision, TEAR Fund, Unicef, VSA, P3, Childfund and others will share the stage to highlight the tangible steps we can take to help the world’s poorest people.

Tickets can be earned on the Global Citizen website: or purchased directly here.



Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. 

Member Login