Fashion designer Giambattista Valli returned to his birth town to unveil his collaboration with H&M over the weekend. Pieces from the highly anticipated Giambattista Valli x H&M collection came to life on a runway in Rome as one of the city’s historial landmarks â€“ Palazzo Doria â€“ formed the backdrop for the breathtaking show.
â€śI created my fashion house in Paris, but I proudly claim my Roman origins: my heart will always belong to the CittĂ Eterna, and this is why I chose Rome for the show and in particular Palazzo Doria Pamphilj. With its eclecticism, Rome has integrally shaped my views and personality. It was wonderful to see it all come to life in my hometown,” says Giambattista Valli.
The timeless, ageless and effortless pieces of the Giambattista Valli x H&M collection came to life on a pink runway that featured a mix of models and personalities, including street-cast Romans. The show ended in a spectacular grand finale led by Kendall Jenner in the now-famous red dress worn in the campaign for Giambattista Valli x H&M. Guests included Troye Sivan, Sofia Carson, Alexa Demie, Halima Aden, H.E.R, Chiara Ferragni, Cameron Monaghan and Chris Lee, all dressed in looks from the collection.
â€śHosting the Giambattista Valli x H&M launch event in what was a genuine Roman night full of fun and glamour with a â€śDolce Vitaâ€ť spin, was absolutely delightful. The spirit of this unique collection came to life in rooms full of historic splendour, as the new wave of Valli Girls and Valli Boys walked the runway, ready to take over the night and the streetsâ€ť, says Ann Sofie Johansson, creative advisor for H&M.
The Giambattista Valli x H&M collection will be launched in selected H&M stores worldwide on November 7.
Discover our favourite looks from the runway show below.