Gabriela Hearst – The Designer Behind Our Favourite ‘It’ Bag – Named Chloé’s New Creative Director

By MiNDFOOD

<em>Gabriela Hearst (right) and Danai Gurira at the 2019 Met Gala</em>
Gabriela Hearst (right) and Danai Gurira at the 2019 Met Gala

Luxury accessory label Chloé has unveiled its new creative director. 

New-York-based designer Gabriela Hearst has been named creative director of Chloé. The designer, known for her elegant ready-to-wear collections, chic tailoring and leather accessories, follows the footsteps of Natacha Ramsay-Levi, who announced her departure last week.

Luxury goods company Richemont, which owns Chloé, along with Cartier, Van Cleef & Arpels and Alaïa, is no doubt seeking to grow the beloved Parisian brand with the news of Hearst’s appointment.

Born in Uruguay, Hearst successfully ran her contemporary label Candela before started her Gabriela Hearst label in 2015. Since then, she’s continued to redefine the luxury fashion space, often using recycled materials and only selling her handbags direct to consumers.

Gabriela Hearst’s ‘Nina’ bag

She joins an impressive list of top designers that have worked with Chloé, including Stella McCartney, Phoebe Philo and Waight Keller. Other than Karl Lagerfield, all of its designers have been women.

Hearst, who has made a name for herself in the luxury market for her commitment to sustainability, is expected to bring the same eco-conscious practices to her role at Chloé.

3 things to know about Gabriela Hearst

  • She’s a champion of sustainability. The designer has been hailed for her ‘slow luxury’ approach, with collections made from repurposed deadstock and reclaimed fabrics.
  • Her designs are beloved by celebrities and royals. Hearst’s elegant designs have long been favoured amongst celebrities like Demi Moore, Duchess Meghan, Zoë Kravitz and Jill Biden.
  • She’s the woman behind our favourite ‘it’ bag. With its distinct folded leather pouch design, Hearst has gained a cult-following for her ‘Nina’ bag, named after activist and artist Nina Simone.

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