Health first Â
â€śWeâ€™re not saying anti-ageing any more,â€ť says Tracy May-Harriott, international director of education for Elizabeth Arden Pro and Priori skincare explaining that no longer is your chronological age your skin age. â€śYou need to look at your lifestyle: are you sleeping and eating well? Do you drink or smoke cigarettes? It all has an impact on skin ageing,â€ť May-Harriott says. â€śYou could in theory be using the same product as your grandmother because how everyone uses products is completely different. We donâ€™t have age categories anymore, we focus on multi-functional products with synergistic blends of ingredients.â€ť Leading Australia dermatologist and director of Brisbane Skin, Dr. Shobhan Manoharan agrees. â€śThe market isnâ€™t just about people in their 20s. Regardless of age itâ€™s often the same building blocks: Vitamin As, Bs and Cs and AHAs. Itâ€™s about using various concentrations based on skin type and lifestyle.â€ť
Faster, better, stronger
Faster, more powerful products will be the next big wave in skincare and theyâ€™re not far off according to Tom Mammone, Ph.D., Clinique’s vice president of skin physiology and pharmacology. â€śWeâ€™re designing products that work within days and even hours,â€ť he says. Currently Mommone says theyâ€™ve managed to get the timeframe for seeing significant skincare benefits done to 12 weeks. â€śIf we donâ€™t see benefits within four weeks we probably wonâ€™t continue exploration â€“ weâ€™ll go back to the drawing board,â€ť Mammone explains. â€śWe know consumers want to see change. Itâ€™s about putting ingredients together so we can get these powerful, high potency, fast-working products. Itâ€™s really exciting.â€ť
â€śSocial media has influenced a number of things trend wise: heavier make-up, heavy eyebrows, heavy foundation,â€ť says Will Malherbe, director of international education, artistry and communication for Smashbox. And while it may look good in a photograph or selfe, Malherbe explains itâ€™s not a look thatâ€™s practical in real life. â€śThereâ€™s a real difference between what works on social media and what looks good in reality,â€ť he says. But just like fashion, many beauty buffs are convinced make-up trends are cyclical and we should see more natural beauty looks return. â€śThese girls are going to get older and theyâ€™ll need to adapt their look,â€ť says â€ŽSenior Vice President, Global Product Development for EstĂ©e Lauder. â€śThings evolve. The people using social media theyâ€™ll have to evolve. Itâ€™ll be about how do I make myself look younger, not how do I look like someone else.â€ť Â
As much as we love make-up, beauty buffs, young and old, are switching onto the fact that good make-up, starts with great skin. Heavy foundation may dominate social media but make-up experts believe that thereâ€™s a growing awareness that natural-looking flawless skin all starts with skincare. â€śSkincare has been growing significantly over the last year,â€ť says Felix Nguyen, Manager of Education and Artistry Asia Pacific for Bobbi Brown Cosmetics. â€śWomen are realising that the key to beautiful makeup starts with beautiful skin and that their dependency on their foundations doing everything has shifted to their skincare.â€ť As a result, weâ€™ll see more skincare that focuses on creating the perfect canvas and skin that looks just as good without foundation.
Words: Nicole Saunders