If you think of mascara and your mind jumps to lashing of black pigment, you’re not alone.
But recently there’s been a resurgence in the popularity of softer hues for lashes. This comes hot on the heels of the understated beauty trend, where fans favour gently defined features that don’t look too overly ‘done.’
Along with a natural-looking base, a light flush to the cheeks and groomed, brushed-up brows, a brown mascara can add a hint of definition that really flatters the eyes. It also works well on those with fairer features and lighter-coloured natural lashes.
It’s been such a hit on TikTok, there are thousands of tutorials on how to complete the look with a brown option for lashes, instead of black. The hashtag #brownmascara has amassed over 30 million views on the video-sharing platform.
While some brands have offered the shade for a while, like L’Oreal’s staple L’Oreal Paris Lash Paradise Mascara, others are new arrivals, clearly rising to meet current demand.
If you want to try the chic, understated option, here are five of the best options to try:
The latest to land, this iconic mascara turns up in a brown colourway. It loads up lashes beautifully for natural-looking volume and has a lush, dense colour that isn’t too far from the classic look if you’re just dabbling. On Sale March 28.
A great every day mascara, this option offers both length and volume, and can be layered for a more dramatic result.
When Charlotte Tilbury launched this new berry-brown shade of her Pillow Talk Push Up Lashes Mascara late last year, it immediately went viral. Plenty of fans have raved about its unexpectedly stylish result, especially when paired with other similarly-toned lip and cheek colours.
If you are prone to mascara smudges on your top lids or under-eyes, this tubing formular mascara is a useful go-to. The fine, slim brush is great for reaching every tiny little lash, too.
A luxe option, but one that comes with a reputation for being dependable and wearing well throughout the day. With one coat it lengthens and defines, but you can layer up for more fullness. It also comes with added ingredients that promise to nourish the health of your lashes.