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Wonderful world of WORLD

By Carolyn Enting

Fashion label WORLD officially opened Wellington Fashion Week in a glamorous glitter bomb of gold.

Models’ lips pouted with Swarovski crystals and high sheen Shiseido lacquer rouge, while hair director Michael Beel and the team from Buoy created dramatic 1920s-style finger-waves using the models’ real hair dusted in gold glitter and gleaming crystals. Thousands of bobby pins were also used to create an alternative sleek finger-wave effect.

The brief for the hair and makeup was, “Great Gatsby rolling around in glitter and sequins,” WORLD co-designer Francis Hooper said.

WORLD’s autumn/winter 2013 collection Boring Gets You Nowhere was definitely anything but. Colours were bright and silhouettes bold. Womenswear took a cue from the Deco period and film The Great Gatsby. Pest possum fur and pest rabbit fur wraps, collars and bow ties were touches of what Hooper described as “modern luxury”. The show opened with a bright paisley-print trouser suit –narrow leg pants and matching double-breasted peplum jacket that fitted snuggly at the waist. Colour blocked coats that mixed brights with camel, and wide-leg pant suits flecked in gold followed. The final gown was an Art Deco dream in liquid black silk. As WORLD’s tag line states, it was a factory of ideas and experiments. “WORLD dress the mind first and the body second,” said Hooper. 

This is the first time WORLD has produced a show in Wellington, where it has had a retail presence for 22 years. Hooper said WORLD wanted to support Wellington Fashion Week, now in its second year. “We’ve been here for 22 years so we consider ourselves a Wellington brand by proxy,” he said.

WORLD’s runway show, presented to 376 guests, sold out on the first day tickets went on sale. Wellington Fashion Week runs from April 3 to 7, 2013.


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