Fashion Targets Breast Cancer 2015 with Karen Walker

By Maria Kyriacou

New Zealand Fashion designer Karen Walker lends her support to Breast Cancer Research
New Zealand Fashion designer Karen Walker lends her support to Breast Cancer Research
Fashion Targets Breast Cancer have launched their 2015 campaign with the chic assistance of Kiwi designer Karen Walker.

Though the number of women succumbing to the disease has improved greatly, one in nine women will still find themselves diagnosed with breast cancer. This high incidence combined with improved survival rates means everyone knows someone who has been affected by the disease.

Sporting her white T-shirt design with sunny yellow target symbol and her label’s iconic arrow (symbolising strength and looking forward), added in gold, Walker said, “ I’ve got a daughter, she’s 7 – and I want her protected from this disease.”

Speaking to MiNDFOOD, the designer who has been involved in breast cancer causes for 10 years added that the “unacceptably high statistics were even worse than Australia’s ” in her native New Zealand.

New Zealand is on board for the campaign for the first time ever this year, thanks to the involvement of online fashion site, The Iconic.

Professor Chris Ormandy of the Garvan Institute of Medical Research spoke of their current exciting breast cancer studies, involving a revolution of new drugs that activate the immune system. This approach has proven very effective when treating serious melanoma patients, who are now tumour-free.

Now, continuity in funding is required for researchers. Speaking of the Fashion Targets Breast Cancer campaign, he said, “These programmes are essential, so we can bring these types of approaches to breast cancer.”

Fellow researcher Dr David Gallego Ortega said, “Philanthropic funding really fills the gaps. For every dollar the Government gives, we still need 70 cents.”

Internationally renowned fashion designer Ralph Lauren founded the campaign in 1994, in memory of fashion editor Nina Hyde who died of breast cancer.

In a statement, Lauren said, “ When someone we love has cancer we are all affected – husbands, wives, mothers and fathers, sisters, brothers and friends. I look forward to many more years of successful FTBC campaign worldwide.”

So wear your support and share your support, by purchasing one of the fashionable t-shirts online at The Iconic from September 1. The design is also available in blue and on a grey marle base – Walker’s favourite.


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