An international exhibition exploring the work of legendary fashion designer Mary Quant is set to open at Auckland Art Gallery Toi o TÄmaki this summer.
Here from the V&A in London, Mary Quant takes a look at the fashion icon who harnessed the youthful spirit of the sixties and embraced new mass production techniques to create a new look for modern women.
Auckland Art Gallery Director Kirsten Lacy is excited to share the fashion revolutionary and youthquake of the 1960s with New Zealanders through an exhibition that cleverly explores Quantâs transformative effect on the fashion scene. âMary Quant was all about revolution. She dressed the liberated woman with her fun, youthful and creative designs. Quant made designer fashion affordable for working women, overturning the dominance of luxury couture from Paris,â says Lacy.
Famously modelled by Twiggy, Grace Coddington and more, Mary Quantâs clothes personified the energy and fun of swinging London and Quant became a powerful role model for the working woman. Challenging conventions, she is known as the face of the miniskirt and popularised colourful tights and tailored trousers â encouraging a new age of feminism. Inspiring young women to rebel against traditional dress worn by their mothers and grandmothers, Quant turned a tiny boutique on the Kingâs Road, London, into a wholesale brand available in department stores across the UK, US, Europe and Australia. Quantâs success soon hit New Zealand, where her designs made fashion less exclusive and more accessible to a new generation.
âWeâre delighted that the Mary Quant exhibition is opening at Auckland Art Gallery Toi o TÄmaki. We hope that it will appeal to everyone, not just fashion fans. The Quant brand is about so much more than clothes, representing humour, self-empowerment, and redefining rules and conventions,â says the V&Aâs Jenny Lister and Stephanie Wood, Co-Curators of Mary Quant.
When: Friday 19 November 2021 to Sunday 13 March 2022
Where: Auckland Art Gallery Toi o TÄmaki
Cnr Kitchener and Wellesley Streets, Auckland