Fashion Revolution: who made your clothes?

In the days of fast fashion and quick fixes, it, sadly, can take a tragedy such as the Rana Plaza factory collapse on April 24, 2013, that killed 1129 people to make real changes to the lives of those working to fill our insatiable desires for what’s next.

After the tragedy there were calls for changes to the conditions for the people working to create that $10 top top you bought for your night out, ethical fashion and transparency around how our clothes are made. A number of fashion retailers signed The Bangladesh Accord on Fire and Safety, which was developed by unions and the industry to a legally binding pledge for safer and fairer conditions for factory workers.

And consumers are putting their money where their mouth is, and thinking about where their clothes come from.

Today, on the anniversary of the Rana Plaza collapse, is Fashion Revolution Day. Events are being held all around the world, including documentary screenings and clothes swaps. The organisers behind the day are encouraging people to wear their clothes inside out with the label showing and to take a photo of the label to post to social media under the hashtag #whomademyclothes.

One of the organisers of Fashion Revolution Day in Australia, Melinda Tually, told The Sydney Morning Herald

“There’s a massive number of consumers wanting the answers. It’s very much people on the ground putting on their own events, going to their retailers and asking them to tell them where their clothes are from.”

And asking those questions is the first step toward a fashion revolution.

Key looks at iD Dunedin Fashion Week

Creating hair and make-up looks for a group show the size of the one to be held on the platform of the Dunedin Railway Station tonight and tomorrow is a hair raising task. Some would say impossible because it is hard to meet individual designer’s demands or visions for how they want their models to look when presenting their collections.

Twelve New Zealand labels and one Chinese label are showing their autumn/winter 2015 collections alongside two guest designers, the two Doris’s – Doris Raymond (queen of vintage and star of L.A Frockstars) and Doris De Pont (designer and founder of the New Zealand Fashion Museum).

Raymond will be showing a collection of red carpet worthy vintage gowns, and De Pont has curated a collection of garments by leading New Zealand and Australian designers as a salute to Anzac Day.

For this year’s show make-up artist Ali McD and Christal Allpress using Revlon and hair crafted by the team from Aart on Saint Andrew using Redken have created three key looks that are sure to please.

“Young” Look

Young for web

The eyes are the focus for this look beginning with Revlon Photoready Eye Primer to affix shadow and brighten the eye area. Add a touch of shimmery drama by using Desert Dazzle all over the lid, then add a sweep of ColourStay Liquid Liner in black over the upper lid, and a heavy application of ColourStay Eyeliner in black on the lower waterline, smoking the liner into the lash line and upper waterline for depth. Finish with lashings of Photoready Mascara.

The hair is set in loose clips and brushed out using Redken Fashion Works 12 to keep the hair looking natural while the top and side parting is smoothed out with Redken Outshine 01 to keep the fringe in place.

“Alternative” Look

Alternative for web

It takes a bit of skill to create perfect messed-up hair. Tie the hair into a centre ponytail and then loosen it off to give it an edgier feel. Wrap a small section of hair around the tie to give it a more natural look. Redken Fashion Works 12 helps give the hair a loose controlled direction.

To create the flawless base the make-up team at Ali McD used Revlon Photoready Primer, Photoready Insta-fix Foundation and Photoready Transpowder for an airbrushed finish, and bronzer in Sun on the cheeks.

“Pretty” Look

pretty for web

To create an angelic glow on the skin Revlon Photoready Skinlights in Peach Light were dusted on to the top of the cheek bones to reflect the light.

Revlon ColourStay Lip Pencil in Nude was used to line the lips for longwearing definition before adding a layer of Ultra HD Lipstick in Magnolia for a natural colour.

The hair was loaded up with Redken Guts 10 volume spray before winding it into small sections around foil and clamping with an iron to set the curls. Later after the foils are removed the curls are brushed through, creating classic waves that are kept in place with Redken Fashion Works.

Models from Ali McD Agency