Faithfull The Brand dress sells out online – designers delighted

By MiNDFOOD

Faithfull The Brand dress sells out online – designers delighted
The design duo behind the brand that Catherine, Duchess of Cambridge recently wore are thrilled at the royal endorsement.

The British royal stepped out in a pretty Faithfull the Brand dress last month.

The design duo behind the brand that Catherine, Duchess of Cambridge recently wore are thrilled at the royal endorsement.

Helle Them-Enger and Sarah-Jane Abrahams, who set up Faithfull the Brand in Bali, Indonesia in 2012, were shocked to see Catherine don their floral design to one of her first official engagements since lockdown on 25 June, although they aren’t quite sure how she got her hands on the Marie-Louise midi dress.

“We are incredibly flattered and thrilled to see the beautiful Duchess of Cambridge, Kate Middleton, wear our Marie-Louise midi dress in Nefeli floral,” Helle gushed to Vogue Australia. “On Sunday morning just gone, we were thrilled to wake up to messages and calls from friends, family and our Faithfull team with excitement.

“Our Instagram is inundated with tagged imagery of the duchess wearing our dress and we have received so many DM (direct message) and email enquiries of how customers can now get a hold of this piece. There is still uncertainty of how the Duchess got a hold of our dress and it completely took us by surprise, we are beyond happy she is a fan and wears Faithfull so well.”

Unsurprisingly, the dress sold out globally the day after the 38-year-old wore it, though Helle and Sarah-Jane have assured fashion lovers the dress will be restocked.

REUTERS

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