Exclusive sneak-peek MiNDFOOD STYLE Magazine

A new magazine is about to launch on newsstands on Monday October 20, 2014. MiNDFOOD STYLE, a brand extension to the successful MiNDFOOD, will debut with more than 350 pages.

“We have been researching the fashion category for the last two years and have identified an audience that currently was not being serviced with the current local magazine offering,” says owner and editor-in-chief of MiNDFOOD Michael McHugh.

MiNDFOOD STYLE will publish twice a year, a SPRING/SUMMER and AUTUMN/WINTER magazine and will have its own online site, under the umbrella of MiNDFOOD STYLE has a weekly newsletter, Facebook, Instagram and Pinterest sites, and will hold a range of events throughout 2015.

“A mix of both local and international features, it carries a range of talented New Zealanders from all walks of life, and is a perfect brand extension to MiNDFOOD,” says McHugh.  “Following the MiNDFOOD multiple media platform model, MiNDFOOD STYLE is completely integrated and content can be accessed across a range of different media platforms.”

The 350-plus page launch issue, including a 36-page Spring/Summer 2015 Runway Report pullout, features talented New Zealand actor Rose McIver on the cover, who is now based in Los Angeles and perhaps best known for her role in Peter Jackson’s movie The Lovely Bones.

MiNDFOOD STYLE on sale Monday October 20, 2014.


Vivienne Westwood takes Scottish ‘Yes’ campaign to the catwalk

Westwood took advantage of her packed London Fashion Week show to pledge her undivided support for the ‘Yes’ campaign in favour Scottish independence.

Models strut down the runway sporting the ‘Yes’ badges in the lead up to Thursday’s momentous Scottish referendum vote.

Even the designer herself took to the runway draped in a Scottish flag proudly showing off her own ‘Yes’ badge.

After the show, the Dame declared the possibility of ending the 307-year-old union could be “the turning point towards a better world”.

Westwood brandished opponents of the campaign as “frightened and stupid.”

“I hate England,” she told reporters.

“I like Scotland because somehow I think they are better than we are. They are more democratic,” she added, later brandishing those voting to stay in the UK in Thursday’s vote as ‘frightened and stupid’.

Guests at the show also found a small statement printed on each of their seats explaining her views on the impending vote.

“I am so excited. Fingers crossed they will win. Because if they do, it could be the turning point towards a better world. They could lead by example,” it read.

The designer is renowned for using tartan in almost all her collections, even creating her own Scottish clan and tartan for her Autumn/Winter fashion line in 1993.

Named MacAndreas, after her collaborator and third husband Andreas Kronthaler, the clan tartan was even recognised by the Locharron of Scotland within months – despite the typical recognition process traditionally taking 200 years.

It’s not the first time the outspoken designer has given her support to a public cause through her creations.

She once sent a model down the catwalk yielding a sign in support of the prisoners of Guantanamo Bay.

Climate change and preventing fracking are also causes close to the designer’s heart. Westwood has also been pictured at Occupy London protests and visited wikiLeaks founder Julian Assange at london’s Ecuadorian Embassy.

A model presents a creation from the Vivienne Westwood Red Label Spring/Summer 2015 collection during London Fashion Week

Designer Vivienne Westwood displays her "Yes" badge, in reference to Scotland's independence referendum following the presentation of her Vivienne Westwood Red Label Spring/Summer 2015 collection during London Fashion Week

A model presents a creation from the Vivienne Westwood Red Label Spring/Summer 2015 collection during London Fashion Week