Emerging beauty technology continues to offer new opportunities as well as improve the hair and beauty approaches we’re familiar with. At the recent CES consumer electronics trade show in Las Vegas that previews forward-thinking tech set to become more widely available in coming years, there were a number of exciting revelations.
L’Oreal showed two new hair colour innovations at the event. The first, Colorsonic, aims to simplify the home hair colouring process. It uses a lightweight, electronic handheld device that automatically mixes one of 40 nourishing hair colour shades without mess, before allowing the user to dispense the formula evenly through hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute colour for professional-looking results.
L’Oreal’s Colorsonic device that was revealed at CES 2022.
Meanwhile, Coloright is an AI-connected hair colour system for salon stylists that creates easy, on-demand, customised hair colour. The system offers the client a virtual try-on to preview desired shades – there are more than 1,500 possibilities – before an electronic reader analyses the client’s hair, measuring factors that influence colour’s effectiveness, including current colour, gray percentage, length, and density. A dispenser then delivers a precise mix of dye, base creams, developers and diluters relevant to the desired outcome for the stylist to apply.
Also launched at CES, Zuvi Halo is a first of its kind cordless hair dryer that uses light energy to dry at top speeds while maintaining lower hair and scalp temperatures for healthier, smoother, shinier hair as well as reducing energy usage by 60%.
Luminate from California’s Dermtech is a small home-use sticker that lifts a sample from your skin for consumers who want to learn more about their UV damage at the DNA level. Sent to the company’s lab, it is analysed to find changes to key genes that indicate UV damage before it appears with a report on how to treat that damage.
An app-controlled ‘smart perfume’ from Slovenian startup Ninu that contains 100 fragrances in one device. It allows you to create a personalised perfume using an app, choosing from a set of pre-defined scents created by master perfumers, or enlisting the help of the app’s AI to select a fragrance based on time of day, mood, and weather. The device has refillable cartridges to enable long-term use.
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A kiosk by Korea’s Amorepacific known as a ’Bathbot’ that uses a wearable headset to analyse human emotions through brain waves via EEG. Then, a robot makes a bathbomb with a colour and fragrance related to your results in one minute, so you can update your tub with something said to address exactly how you’re feeling.
Also from Amorepacific, Myskin Recovery Platform uses a handpiece and a smartphone camera connected to an app to analyze skin’s condition on demand, including elasticity and moisture content before suggesting skincare to address the results.
Procter and Gamble showed the way forward for digital shopping and engagement with a fully virtual experience instead of the usual trade show booth. The company hosted a virtual booth dubbed LifeLab, allowing attendees to virtually walk up to representatives from brands such as Gillette and Oral-B to chat with them. In addition it created BeautySPHERE.com, a metaverse creation allowing users to explore immersive video content that introduces products and principles and educates on key botanical ingredients via a virtual walk-through of UK’s Royal Botanic Gardens, Kew.
