Ashton Kutcher is just one of the Hollywood fans of Ethique, the innovative, eco natural beauty brand that’s seeking to reinvent the way we look at beauty products.
Up to 90% of a typical conditioner can be water, doesn’t that seem ridiculous? The team at Ethique certainly thought so, which is why they removed water and plastic bottles in favour of packaging functional ingredients in a bar form.
Water shortages are expected to seriously impact 2 billion people by 2025. 30% of the wells in India are abandoned due to contamination or depletion. Only 0.3% of the water on earth is accessible or usable to us, so why waste this precious commodity even more? Particularly when you are already showering in water. Help the movement for sustainability by making better decisions when it comes to your beauty regime.
Each bar you use is the equivalent of at least three bottles of the same product. This means on average, every bar saves just under 1L of water.
With Ethique you eliminate the need for plastic bottles as all the brand’s packaging is bio-degradable. And the best thing? The products really work. Their concentrated nature means they are also great value for money; by eliminating the nasties the solid bars are packed with potent natural ingredients. Did we mention they also smell divine?
We have secured an introductory discount for MiNDFOOD readers – just use the coupon code MiNDFOOD to get a 15% discount at www.ethiquebeauty.com.
Terms and conditions:
Coupon code can be used once only. Cannot be used in conjunction with any other offer. Subject to availability. Offer expires 31 December 2016