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Elizabeth Arden’s Prevage Anti-Aging Daily Serum 2.0 now supercharged with powerful new ingredients

Elizabeth Arden’s renewed Prevage Anti-Aging Daily Serum tackles lines and wrinkles, dark spots, firmness and elasticity with updated science that offers proof, not just promises. 

If you know anything at all about skincare, you’ll likely have heard of Elizabeth Arden’s Prevage line. In particular, its anti-aging treatment serum that first landed on shelves in 2006 and has remained a top-seller ever since. 

It has now been improved, supercharged with 10 powerful new ingredients for 4x the antioxidant power and gains a slightly updated moniker, Elizabeth Arden Prevage Anti-Aging Daily Serum 2.0.

We all get nervous when an iconic product is tinkered with, in case the things we love about it are altered. The good news is, we can attest the best parts have been retained and the silky, lightweight serum looks and feels reassuringly familiar. However now it contains some impressive new additions that make it even better at improving the signs of aging and keeping skin in great condition and looking its best.

The original serum is so well-known because, despite an avalanche of new products arriving on shelves each month, it has long been credited by experts and skincare enthusiasts alike, as an example of a product that does what it says it will.

Which, by the way, is a lot more than just making your face feel a bit softer and more hydrated, although it does those too. The full Elizabeth Arden Prevage collection, which includes an incredible broad-spectrum SPF, moisture cream, eye serum and more, has amassed 220 beauty awards in 15 years. 

Antioxidant superstar

That hero status and kudos is thanks in part to key ingredient Idebenone, a powerful antioxidant that’s also responsible for the serum’s famous yellow tint. It’s said to outperform other regularly-touted skincare ingredients in protecting skin from environmental damage that can majorly impact the way your skin looks and ages. 

Idebenone was originally developed for use in medical science to treat Alzheimer’s and for preserving vital organs during transplant. It was then discovered when applied topically, its exceptional antioxidant properties could provide significant protection to skin cells from environmental damage like the sun, pollution and smoke. Previously blamed on genetics, the related research showed these environmental challenges can exacerbate the appearance of pigmentation, texture and lines and wrinkles in particular. 

In 2006 Elizabeth Arden was the first to partner with global pharmaceutical giant Allergan to bring cosmeceutical-grade skincare to the beauty counter, with the launch of the original serum. Idebenone has since gone on to form the basis for the entire Prevage line, revered for its effectiveness and influencing the ongoing boom in interest in how antioxidants can help maintain great skin.

Silky new serum protects, corrects and perfects 

Not a brand to rest on its laurels, Elizabeth Arden’s research and development experts are always looking at ways to improve its offering, hence the arrival of Elizabeth Arden Prevage Anti-Aging Daily Serum 2.0.

It’s an all-rounder for anyone looking to visibly improve established signs of aging as well as protect their skin against future damage. It also improves and corrects texture, clarity and suppleness, refines pores, lessens patchy pigmentation and dark spots and helps maintain a healthy, radiance, to deliver younger-looking skin. A convincing proposition!

Idebenone retains its star status but has been joined by Vitamins C and E to promote radiance and resilience, a Peptide Blend to encourage collagen production, Ginger Extract for elasticity and to hone in on dark spots, THPE to lift and firm, as well as Hibiscus Seed, Clary Sage, Peony Petal Extract, Bushclover Flower Extract and Indian Cassia Flower Extract to improve overall signs of aging and provide an envy-inducing glow. 

The smooth, silky fluid goes on after cleansing and any skin prep like an essence, and is intended to be applied both morning and night so you retain the protective benefits when out and about, as well as at night when skin is in repair mode. It sinks in quickly so it’s easily followed up with further skincare, SPF and importantly, sits beautifully under makeup. 

The pump has had a slight re-do too, with a small window to indicate when you’re running low, without compromising the integrity of the precious and potent ingredients inside.

  •  Elizabeth Arden Prevage Anti-Aging Daily Serum 2.0 is available now from your nearest Elizabeth Arden store or shop online now. 

Autumn beauty checklist to update your routine

Let’s face it, after summer has passed, many of us choose to neglect our once thorough warm-weather beauty routine.

As the cooler weather sees us retreat into layers of sweaters, tights, boots, beanies and gloves, we are all guilty of being lulled into a false sense of beauty security – with many choosing to neglect the parts of our bodies that are no longer on show.

To add to that, all that sun, sand, surf and partying from summer has left our best assets looking and feeling a bit flat. But it need not be that way – especially when the urge to shed some skin hits us on those amazingly beautiful warm autumn days.

Here are some easy approaches – and the products that really work – to inform your autumn beauty approach.

Parched skin

Murad Vita-C Triple Exfoliating Facial, $139, L’Oreal Paris Revitalift Filler Hyaluronic Serum, $49.99, Clinique Moisture Surge 100H Auto-Replenishing Hydrator, $82

If you spent much of summer outdoors, chances are you may be experiencing some rough-to-the-touch skin. Consider a facial treatment from a skin specialist like a microdermabrasion that deep-cleans, exfoliates, reduces congestion and improves texture. Alternatively, choose an at-home treatment with similar intentions with Vitamin C to brighten and even out skin tone, followed up by layering hydrating serum and moisturiser. This will keep skin supple and protect your skin’s barrier from the wind and fluctuating temperatures. In addition, remember to keep up with internal hydration. While you may not feel the need for H20, your body still needs it, so keep a bottle handy at all times.

Body boost

Dr Dennis Gross Alpha Beta Exfoliating Body Treatment, $98, Drunk Elephant Sugared Koffie Almond Milk Scrub, $48, Sol de Janeiro Bom Dia Bright Cream, $76

We spend so much time and effort nurturing the skin on our faces we sometimes overlook the rest of our skin, especially when it’s covered with heavier clothing layers come cooler weather. Resolve to do better by indulging in one of the advanced new bodycare items that take tips from our favourite facial skincare products, with AHAs to increase cell turnover and rid dry flaky skin and the likes of hyaluronic acid for deep, nourishing hydration that keeps your body soft and silky. 

Rough feet

Organik Botanik Peppermint Foot Scrub, $14.95, Simply Essential Pumice with handle, $8.95, Elizabeth Arden Eight Hour Cream Intensive Moisturizing Hand Treatment, $44

Those gorgeous summer sandals and flip-flops sure had a thorough work-out this year, and you may have only recently added some socks to your Birkenstocks. While you may choose to forgo the salon pedicure this season in favour of woolly socks and boots, don’t forget that special event or heel-wearing occasion that could be looming. Rather than hiding your scaly feet in shame, invest in a foot file or pumice stone and use it daily after showering, to scrub the dead skin away. Moisturising a rich cream into your feet before you jump into bed will also ensure your tootsies look their absolute best, and make the transition into the warmer months easier than ever.

Dry lips

MAC Glow Play Lip Balm in Floral Coral, $35, Bondi Sands Lip Balm SPF 50+ in Juicy Watermelon, $6.99, La Roche-Posay Cicaplast Lip Barrier Repairing Balm, $16.99

Lips are particularly susceptible to irritation and dryness because of their delicate nature in comparison to other areas of the face. Invest in a well-formulated, hydrating balm that has enough natural oils to keep your lips soft and kissable throughout the coming months and protect from whipping winter winds. New tinted options mean you don’t have to forgo colour or shine. Another great trick is to gently rub your toothbrush over your lips when brushing your teeth in the mornings. This will promote new skin cell regeneration and sweep away flakes of dead skin.

Lacklustre hair

Schwarzkopf Extra Care Hair Repair Serum in Mask, $20.99, Oribe Gold Lust Nourishing Hair Oil, $91, Redken Color Extend Blondage Color Depositing Shampoo, $35

Salt-water or chlorine from all those summer days, as well as the harsh effects of the sun have left your hair dry and brittle. Choose a hydrating shampoo and conditioner that suit your hair type as well as using an additional rich conditioning treatment, or mask once a week. A touch of hair oil on the ends of locks can bring back moisture and shine and smooth split ends. Your hair colour may also be leaving much to be desired with UV damage fading hair colour so it might be time for a colour freshen up. If you can’t get to the salon try a colour refreshing shampoo. If your blonde is looking brassy, a purple shampoo once a week will help.