THE VITAMIN D DILEMMA
While vitamin D deficiency is a growing health concern in the Western world, cosmetic chemist Ray Townsend, one of the brains behind Joyce Blok formulations, says you donâ€™t need much sun exposure on a daily basis to get enough vitamin D. â€śI donâ€™t think sunscreen is our problem; itâ€™s our lifestyle, exacerbated by us spending more time indoors,â€ť Townsend says. The issue surrounding the impact sunscreen has on the bodyâ€™s ability to produce vitamin D is a contentious one, however the World Health Organization agrees with Townsendâ€™s recommendation of five to 15 minutes of casual sun exposure to hands, face and arms two to three times a week. In countries where UV levels are higher, such as New Zealand and Australia, shorter periods of exposure are sufficient. Cancer Council Australia makes similar recommendations but suggests sun exposure in summer on either side of the UV peak time (before 10am and after 4pm).Â Â
KNOW YOUR LIMIT
Sunscreen doesnâ€™t block all UV rays, which is why correct application is crucial. The Cancer Council of Australia believes most people donâ€™t apply enough sunscreen, resulting in only 50 to 80 per cent of the protection stated on the product. To protect your skin you need to be liberal with the amount of sunscreen youâ€™re using; apply a teaspoon of sunscreen per limb â€“ the equivalent of seven teaspoons for an average-sized adult. Townsend believes one of the biggest misconceptions surrounding sunscreen is how we think about reapplication. â€śReapplying every two hours doesnâ€™t mean you can stay in the sun all day,â€ť he says. Townsend goes on to explain that reapplying sunscreen only replaces product thatâ€™s lost through perspiring or contact with water. â€śItâ€™s really important to not think of reapplication as giving you more time in the sun,â€ť he says. Townsend simplifies the way we should think about reapplying sunscreen by comparing it to using an oven to cook a roast dinner. â€śIf youâ€™re cooking a roast dinner and it says leave in for three hours, if you take it out after 1.5 hours do you then put it back in for 1.5 hours or another three hours?â€ť he asks. â€śIf you have sunscreen on and 300 minutes is your limit before you get burnt, reapplying your sunscreen isnâ€™t going to extend your burn time.â€ť
Solar D Active Spray ($19.95) prevents sun damage while allowing enough UVB rays through for your body to produce vitamin D naturally.
Cancer Councilâ€™s Sport Foam Spray Sunscrean SPF50+ ($18.45) delivers high protection while staying sweat-resistant and quick-drying.
With a light texture and matt finish, Neutrogenaâ€™s Ultra Sheer Face SunscreenÂ ($22.99) is a liquid lotion with a high SPF (50+). The Cetaphil Suntivity SPF50+ Foaming Spray ($12.99) is fragrance free and non-greasy â€“ ideal for sensitive skin.
Clarinsâ€™ Sunscreen Control Cream for Face ($35) delivers SPF50+ coverage while moisturising and preventing sun-induced age spots.
The aloe vera in Clinique After Sun Rescue Balm With Aloe ($39) reduces peeling, repairs damage from UV rays and calms skin instantly on application. Infused with chamomile, calendula and avocado, Natio Aloe & Cucumber After Sun Lotion is a refreshing way to calm skin ($12.95). The Germaine de Capuccini Icy Pleasures Body After Sun Hydro Protection ($73) instantly cools the skin after sun exposure and protects against progressive UV damage for 24 hours.
Take a lighter approach to make-up and swap out your regular foundation for La Mer Reparative Tint ($125).Formulated with La Merâ€™s famous Miracle Broth, the skin tint instantly perfects complexions and reduces the signs of ageing over time.
Thereâ€™s not much Chanel CC Cream ($72) canâ€™t do â€“ it protects, corrects, soothes, moisturises and perfects.Elizabeth Arden Pure Finish Mineral Tinted Moisturizer ($62) is infused with microlight minerals and antioxidants to keep skin radiant.
Bobbi Brownâ€™s CC Cream SPF30+ ($61) provides a blend of colour-correcting coverage and high-performance treatment benefits in one easy step for healthy-looking,
Flaunt a flawless complexion no matter where youâ€™re headed this summer by popping Shiseido UV Protective Stick Foundation ($48) into your beach bag.
Keep skin protected and build up a sun-kissed glow with multi-tasking LancĂ´me Soleil Bronzer SPF50 BB Cream ($65).
EstĂ©e Lauder Double Wear All Day Glow BB Moisture Makeup ($50) brightens, perfects and evens while offering
Lather your body with Clinique Self Sun Body Tinted Lotion ($39), slip on a tanning mitt and massage for bronzed skin. Bobbi Brown All Over Bronzing Gel ($50) comes with the added benefit of SPF15 to protect your skin from the sun. A handful of natural ingredients in Jurlique Sunless Tanner ($45) create an even golden glow while keeping skin hydrated. Cocoa Brownâ€™s 1-Hour Tan Mousse ($19.95) is a great way to enhance your colour at the last minute. The microbeads in Mister Radiant ($58) burst upon skin contact to give buildable colour.
Oil and shimmer free, The Body Shop Honey Bronze Leg Mist ($34.95) creates tanned-looking legs in seconds. Ella Bacheâ€™s Great Tanning range (from $38) delivers a natural-looking tan that wonâ€™t smudge, streak or smell â€“ or turn your skin orange. Apply St. Tropez In Shower Gradual Tan Lotion ($39.99) while showering and rinse off after three minutes for a natural bronze hue.