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Dry skin

By Aveeno

Treating the symptoms of dry skin, such as flaking, 
itching, scaling, loss of elasticity and tightness, MiNDFOOD reports.

DRY SKIN: THE CAUSES

The causes of chronic dry, pruritic skin are varied and may include the following:

Genetics – People with dry skin may have a form of ichthyosis, a disease that causes the skin to become dry, thick and scaly.

Metabolism – Dry skin is more common in people with an underactive thyroid (hypothyroidism) or those who have experienced excessive weight loss.

Age – As the skin ages, it loses its natural ability to maintain moisture.

Environment – Cool atmospheres with low humidity, airconditioning and central heating can increase the skin’s dryness.

Exposure to water – Excessive showering or bathing in hot water or regularly swimming tends to dry the skin.

Contact irritants – Soap, detergents and solvents are drying agents. Certain articles of clothing may cause frictional irritation.

DRY SKIN: THE TREATMENT

Specially formulated skincare products treat dry skin in three ways:

– They replace natural moisture.

– They replace skin lipids.

– They reduce water loss through occlusive materials (oily ingredients that create 
a physical barrier on the skin).

Gentle cleansing with a mild soap-free cleanser is recommended for dry skin, followed by moisturising with a rich emollient skin protectant lotion.

We recommend using the AVEENO Active Naturals® Daily Moisturizing 
suite of products that are enriched with natural colloidal oatmeal and emollients to moisturise and soothe dry skin.

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