Irreverent fashion label WORLD has come up with some hair-raising designs for a good cause.
WORLD has designed three limited edition T-shirts for this yearâ€™s Shave for a Cure campaign featuring iconic hairstyles of David Bowie, Frida Kahlo, John Travolta and Olivia Newton-John. The T-shirts feature the illustrations of New Zealand artist Sam Yong who also illustrated the cover of Lordeâ€™s breakout EP.
At the T-shirt launch WORLD designer Francis Hooper posed for MiNDFOOD with his personal favourite â€“ Bowieâ€™s â€˜Ziggyâ€™ style.
He said Leukaemia & Blood Cancer New Zealand initially approached WORLD to design just one exclusive â€˜Braveâ€™ T-shirt, which will be available in late February for the first 500 people taking part in Shave for a Cure who raise more than $500. Hooper, however, saw an opportunity to design a range of different T-shirts to be made available to people who wanted to support the campaign but werenâ€™t ever going to shave off their locks.
The soft cotton T-shirts, $40, are available from WORLD stores and online http://www.worldbrand.co.nz and all proceeds go to Leukaemia & Blood Cancer New Zealand.
Shave for a Cure Week runs from March 17 and 24. Those brave enough to shave can sign up at www.shaveforacure.co.nz