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Dior to host cruise runway show in Italy this July

Marking a return to the fashion calendar, Dior announced they will be presenting their Cruise 2021 collection in Puglia, Italy on July 22.

The show, which was rescheduled from its May 27 date amid the pandemic, will go ahead without an audience and broadcasted live from the Piazza del Duomo in Lecce. This marks the first time a major fashion brand will be presenting a virtual runway show to press and retailers.

“We would like to send a message of support, of hope, of optimism and of rebirth,” said Pietro Beccari, president and CEO of Christian Dior Couture. “I’m thinking about big suppliers but also the small ones, many tiny family businesses of artisans in France and in Italy … many of them didn’t know and still do not know how to survive.”

The announcement comes while many other fashion brands declare a move away from the traditional fashion calendar, either reducing collections or doing away with the fashion calendar all together. Gucci caused a shakeup in the fashion world when they announced they will be abandoning seasonal collections and reduce their lines to two a year.

Michael Kors, Marc Jacobs and Saint Laurent have all cancelled their fall 2021 presentations. Meanwhile, Chanel will be presenting its cruise collection through a look book and Burberry will be hosting their own virtual show for Fashion Week in September.

“Fashion week is important not only for the fashion family, it’s also important for the city where the shows are,” said Dior’s designer Maria Grazia Chiuri.

First came shoes, then came undies – Allbirds’ latest offering has landed

It was only a matter of weeks ago that Allbirds released the brands’ first dedicated running shoe – the Dasher, which you can read all about right here.  Now our favourite sustainably minded brand is back and this time they’re stepping outside of the footwear realm to launch new Allbirdes Trino underwear.

Often underwear is made from cotton and virgin nylon, but the production of both of these fibres has the potential to wreak havoc on the planet. Cotton is often grown using harsh pesticides and virgin nylon is made from petroleum.

Armed with this knowledge, Allbirds decided it was time to take a different approach to underwear and once again looked to nature as the muse for their latest launch.

Since their socks made from Trino – a innovative blend of breathable, responsibly sourced Eucalyptus tree fibres and super-soft New Zealand merino wool – the team decided, why not take this blend and fashion it into a sustainable underwear collection.

So not only are the new Allbirds Trino undies incredibly comfortable, they’re made from chemical-free fabrics and they’re better for the planet too.

You can shop the new Allbirds Trino underwear range right here.