A-lister celebrities including supermodel Naomi Campbell, Hollywood couple Justin Timberlake and Jessica Biel, ex-soccer star David Beckham, and rival designers Olivier Rousteing of Balmain and Matthew Williams from Givenchy, sat on real grass, along with the rest of the guests, surrounded by wildflowers.
Dior menswear artistic director Kim Jones set up the runway in a makeshift space in central Paris for the show during Men’s Fashion Week. The catwalk was transformed into a lawn of purple, orange, and pink flowers, with a blue-sky painted panorama and a life-size reproduction of Christian Dior’s pink house in Normandy.
It was faced by a reproduction of a country house once frequented by the Bloomsbury Group, a British collective of writers, intellectuals and artists in the early 20th century that are often cited by Jones as an influence.
The first model kicked off the show in a monochromatic look that married a beige suit with very sporty backpack – illustrating Jones’ style of blending sharp tailoring with streetwear.
Others followed in pale blue destructured gardening clothes, as well as double-breasted jackets paired with pleated Bermuda shorts or wide-leg pants.
The artwork of Bloomsbury painter Duncan Grant was reproduced on knitted sweaters and technical fabrics.
More for style than sun protection, some models paraded with cannage hats, an openwork grid pattern favoured by Christian Dior that was also found on padded long coats in blue and khaki green.
This season’s menswear calendar features top fashion houses including Givenchy, Rick Owens and Kenzo. Louis Vuitton took the stage on Thursday, Hermès will be on Saturday, and Celine wraps up the week with the final show on Sunday.