Fashion-forward celebrities fronting ad campaigns for luxury fashion houses is nothing new, but Dior Homme has revealed some interesting choices for its new season’s campaign. Hip hop and sartorial star A$AP Rocky, who featured in the brand’s Fall 2016 campaign, made his return alongside newcomers, 80s icon Boy George and star of critically acclaimed televeision series Mr Robot, Golden Globe Best Actor nominee, Rami Malek.
“I really tried to translate what I think Dior Homme is right now,” Dior Homme creative director Kris Van Assche told WWD. “It’s about music, it’s about cinema, it’s about fashion ….Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel–which he still is–is really something that has stayed with me.” The images we shot by photographer Willy Vanderperre.