New Zealand fashion designer Georgia Alice Currie is all smiles and with good reason.
Today she was announced the winner of the 2014 DHL Express Fashion Export Scholarship which sees her awarded a winning scholarship package that includes international freight to the value of NZ$10,000.
It’s good news for her fast growing label Georgia Alice which currently has 24 stockists worldwide including Australasia and North America.
Over the next 12 months Currie will work with DHL to continue to export her label and maintain growth internationally.
Born in Christchurch and now based in Auckland, Currie made the move into fashion through a development programme at Australian department store David Jones. After returning to Christchurch to train in fashion at Christchurch Polytechnic, she set up Georgia Alice label in 2012.
Currie says she is “beyond thrilled” to win. “I’m overwhelmed that my brand has been selected and so excited for the future. A huge thank you to the judges who saw the potential in my brand, and of course to every girl out there wearing Georgia Alice.”
Judge Dan Gosling from Stolen Girlfriends Club (the inaugural winners of the DHL Fashion Express Scholarship in 2008) says the momentum Currie is receiving reminds him of what it was like at the beginning with Stolen Girlfriends Club.
“She’s definitely at the tipping point in terms of her brand. But at the heart of it her collections are strong â€“ you can tell if a garment is a Georgia Alice piece. I could see her being the next Karen Walker,” Gosling says.