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Designer Virginie Viard is leaving Chanel

By MiNDFOOD

Virginie Viard at Chanel's Cruise Show in May 2024. Photo / Getty
Virginie Viard at Chanel's Cruise Show in May 2024. Photo / Getty
Virginie Viard is set to leave her role as creative director at Chanel, the company has confirmed.

The designer, 62, has held her role at the esteemed French fashion house since taking over from Lagerfeld following his death in 2019.

“Chanel confirms the departure of Virginie Viard after a rich collaboration of five years as artistic director of fashion collections,” the company announced in a statement.

During this time she was “able to renew the codes of the house while respecting the creative heritage of Chanel,” it said.

“A new creative organisation will be announced in due course. Chanel would like to thank Virginie Viard for her remarkable contribution to Chanel’s fashion, creativity and vitality.”

Viard had worked for the brand for 30 years, much of that time as the iconic creative’s right hand. She started at Chanel in 1987 and followed Lagerfeld to Chloé for a stint in the 90s, but returned in 1997.

Viard was born in Dijon, France and studied Theatre Design at the Cours Georges. She began her career in the fashion industry by working for costume designer Dominique Borg before joining Chanel in 1987 as an intern in embroidery. She quickly rose through the ranks, becoming a key member of the design studio.

The news comes during a key time, just a few weeks after the French fashion house’s Cruise 2025 show, held in Marseille and a few weeks ahead of its July Fall 2024 Haute Couture show in Paris.

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