Leviâ€™s has collaborated with cyclists to design its new Commuter range of active-wear based on the requirements of busy urbanites, so you can ride to work on-trend, without ditching comfort for the sake of fashion.
The collection includes jeans based on the original 511 skinny â€“ the most popular skinny fit for men. Enhanced with stretch reinforcement for optimum cycling performance, 3M reflectivity for safety, a higher rise back and water and dirt repellent â€“ these jeans will become your next go-to for daily wear and adventure alike.
As well as being a wardrobe staple, denim has been popular on the runway this year. Stolen Girlfriends Club has recently released its own denim sub-category Stolen Denim. Its debut collection â€˜Real Cool Timeâ€™ is a rock and roll themed range featuring contemporary black denim pieces as homage to musical muses such as T-Rex, Thin Lizzy and Baby Strange. Anyone who purchases a pair from Stolen Girlfriend’s Club’s new Nuffield Street store in Newmarket (which opens mid-May), will go into the draw to win a custom G-Spot Deluxe X guitar.
Andrea Moore has also launched â€˜Virginâ€™, a denim range with an ecological awareness. The wearer is encouraged to distress their own jeans to due to rising environmental and health issues as a result of chemicals used to distress denim in factories.
These styles are available in stores now.