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Denim update

By Olivia Round

Denim update

Levi’s has collaborated with cyclists to design its new Commuter range of active-wear based on the requirements of busy urbanites, so you can ride to work on-trend, without ditching comfort for the sake of fashion.

The collection includes jeans based on the original 511 skinny – the most popular skinny fit for men. Enhanced with stretch reinforcement for optimum cycling performance, 3M reflectivity for safety, a higher rise back and water and dirt repellent – these jeans will become your next go-to for daily wear and adventure alike.

Levis_Commuter_032

As well as being a wardrobe staple, denim has been popular on the runway this year. Stolen Girlfriends Club has recently released its own denim sub-category Stolen Denim. Its debut collection ‘Real Cool Time’ is a rock and roll themed range featuring contemporary black denim pieces as homage to musical muses such as T-Rex, Thin Lizzy and Baby Strange. Anyone who purchases a pair from Stolen Girlfriend’s Club’s new Nuffield Street store in Newmarket (which opens mid-May), will go into the draw to win a custom G-Spot Deluxe X guitar.

Jade

Andrea Moore has also launched ‘Virgin’, a denim range with an ecological awareness. The wearer is encouraged to distress their own jeans to due to rising environmental and health issues as a result of chemicals used to distress denim in factories.

Andrea Moore Earn Your Denim, photos WStudio model Tyller at Unique (2)

These styles are available in stores now.

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