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Debbie Wild’s fragrance inspirations

By Milly Nolan

Debbie Wild, Fragrance & Lifestyle Director for Jo Malone, discusses her favourite and most inspiring haunts around London.

A passion for fragrance led Debbie Wild to Jo Malone. With her extensive knowledge and experience in fragrance and brand development, Debbie was part of the founding team that helped build Jo Malone into the global lifestyle brand that it is today.

What is your favourite Jo Malone fragrance?

 “I love the clean freshness of Amber & Lavender topped with the warm notes of Nutmeg & Ginger – the combination is perfect to wear every day and its special smell reminds me of home. In the evenings, I love spritzing on Pomegranate Noir. I find the scent wonderfully bold and intriguing, yet elegant too.” Debbie still remembers the thrill of receiving her first Jo Malone gift of Cologne in its beautiful packaging, which sparked her unrivalled enthusiasm for the brand.  

What is your most beloved city?

London is my favourite city in the world and I am constantly inspired by its diversity. The hectic buzz of the metropolis is perfectly balanced by its glorious parks.  I love taking my children to Regent’s Park, particularly in October for the Frieze Art Fair which showcases new artists and provides inspiration that’s very thought provoking for kids.  


Where do you go in London to seek inspiration?

The Design Centre at Chelsea Harbour is a kaleidoscope of creative inspiration.  I never miss the myriad wonders of the Chelsea Flower Show in late May because of the new design concepts and inspiring scents.  

Additionally, London’s markets are fabulous.  I love browsing at the Dover Street Market, which houses an eclectic mix of fashion and fragrance. For a truly vibrant experience, I recommend Borough Market, its crammed full of stalls selling anything from cheeses and chocolates to delicious breads, spices and flowers.

London’s interior and lifestyle stores are exemplary and, whether you browse or buy, The Conran Shop on Sloane Street, The General Trading Company at Sloane Square and Cologne & Cotton on Marylebone High Street yield multiple treasures.


Name some of your most reliable London restaurants

For glamour and fabulous Japanese food, Nobu Berkeley is divine, especially the Black Cod signature dish. Shoreditch House has both a fantastic restaurant and a great spa, the perfect combination!  Daylesford Organic’s Café at Sloane Square is a not-so-naughty pleasure incorporating fresh, organic ingredients from local farms. For a decadent afternoon tea, I would head to the embodiment of British luxury: Claridge’s. It is elegant, classic and has delicious food.


What is your favourite entertaining tip?

A well-known British party planner once told me to spray linen napkins with the Jo Malone Acqua di Limone Linen Spray just before guests arrive.  The scent does not compete with the meal and the fresh, aromatic aroma brings to mind the moment of sipping a gin and tonic on a balmy summers eve.  


Any travel essentials?

I’m a frequent traveller and never leave home without my Brora cashmere blanket. It’s incredibly soft and warm, yet very light and, though indulgent, it has become a necessity.  I also always travel with photographs of my children in a classic Smythson leather photo holder. With my photos and a Jo Malone candle I can instantly make any hotel room feel like home.



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