Deadly Ponies embrace circularity with new recycling initiative

Luxury accessory label Deadly Ponies have taken the first step towards zero-waste with their first-ever recycling programme.

Making the shift towards product-circularity, the brand is now letting customers recycle pre-loved bags in exchange for a $50 voucher.

“We then deconstruct it, before rebuilding the pieces into a new creation that can be loved again and again. We’re not taking it back to send to landfill, we’re repurposing that product and reinventing it into something completely new,” says CEO, Steve Boyd.

Deadly Ponies say they are happy to be able to repurpose materials at a larger scale, something which they have worked towards over the last 15 years. The opening of their new atelier early this year has enabled them to bring the initiative to life.

“The concept of repurposing and recycling our product is something that has been part of the Deadly Ponies story from the beginning, and this is an ambitious next step. Following the amnesty launch next week, customers will only need to wait a few months to see what we have created”.

The amnesty programme launched at Deadly Ponies’ stores and online on 11 June. Usable but not recyclable products will be donated to their charity partner, Dress for Success NZ, along with 10% sales from the collection.

Keep an eye out for the recycling collection’s release in late August 2020, featuring four brand new designs.

How to master colour blocking this winter

The arrival of cooler temperatures often signals a departure of out-there colour from our wardrobes. And while shades of deep navy and slate grey often dominate the winter months, that doesn’t have to be the case.

Mix and Match Vibrant Shades

When it comes to colour blocking it pays to forget everything you thought you knew about pairing certain colours together.

Some rules are just made to be broken, so if it’s bright and bold, anything goes – especially red and pink.


Play With Pastel Shades

If you’ve said no to pastel hues in the past because they’re too girly – think again, saccharine shades don’t have to be ultra-feminine.

Give soft sherbet colours such a mint green and soft shades of lilac an edge by veering away from feminine silhouettes and opting for tailored pieces such as oversized blazers and coats. Or try teaming the soft colour palette with unexpected hues such as burgundy.

Discover some of our favourite pieces that we’re colouring blocking with this season in the gallery below.