Belvedere Vodka has unveiled a groovy new campaign, which sees British actor Daniel Craig showing off his best dance moves around the streets of Paris.
Directed by award-winning Kiwi filmmaker Taika Waititi, the campaign shows Craig in a much more edgy look than we’ve seen him before, donning a black singlet, leather jacket and some bling around his neck.
Strutting his stuff around the luxury Cheval Blanc Paris hotel, Craig’s hilarious choreography is matched to an original track by Waititi’s wife, Rita Ora and British rapper Giggs.
At the end, Waititi himself makes a cameo, telling Craig to “just be yourself.”
Watch the full video below: