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Cult beauty brand Benefit lands at Auckland Airport


Cult beauty brand Benefit lands at Auckland Airport
Jet-setters now have access to an extensive range of beauty and skincare products, tax-free, at Auckland airport.

For a quick beauty fix during those long hours at the departure hall, drop by or make an appointment at their Benefit Browbar, a one-stop brow shop with a full range of brow and facial waxing services and exclusive traveller packages, leaving no excuse for not arriving well groomed.

Quirky, retro and fun, Benefit is a San Francisco cosmetics brand started in 1976 by make-up artists and twins, Jean and Jane Ford. Recently retired, the twins have now handed over the company to Jean’s daughters, Maggie and Annie Ford Danielson. After a lifetime of playing with powder and paint, the second generation of the “sisterhood” is more than equipped to be Benefit’s new “global beauty authorities”.

With the kitsch pinup cartoons, irreverent names, creative packaging and the feel-good philosophy behind the brand, there is little doubt that the fun-loving, free-spirited and wholesome approach to beauty is the same now as it ever was.

Justin Fullerton, Benefit Cosmetics General Manager for Australia and New Zealand, says he is thrilled to have launched Benefit at Auckland International Airport. “Now travellers can put their best face forward with a brow arch before take-off at Benefit’s new store, or pick up a last-minute duty free beauty fix to keep them looking bright and beautiful while they travel. The feedback so far has been fabulous.”

To find out more about Benefit cosmetics, visit: 

Auckland Airport Benefit Browbar tax-free price list: 

Brow arch wax $25

Brow tint $16

Brow tint with arch $35.50

Brow & lip wax $35.50

See full service menu in-store.

Travel gift packages exclusive at Auckland Airport  

Dr Feelgood Trio: $120, savings of $21

Get rid of midday shine by touching up with this invisible, weightless balm that leaves skin feeling silky-soft. Contains Vitamins A, C and E to help smooth away the appearance of fine lines.

Some Kind a Gorgeous Duo $85.00, savings of $9

This oil-free, cream-to-powder formula is a silky, complexion perfecter. It evens out skintone with lightweight and sheer coverage. Compact includes application sponge and mirror for touch-ups on the go.

Dandelion Duo $79.00, savings of $9

This sheer ballerina pink face powder takes complexion from dull to radiant with buildable colour and just a hint of shimmer. Sweep it on cheeks as a soft blush or dust it all over face as a brightening finishing powder.

Benetint Trio $120.00, savings of $21

The original rose-tinted stain is a smudge-proof, long-lasting colour for lips and cheeks. Naturally sheer, it suits all complexions. Since its launch in 1976, Benetint has soared to cult status and has become one of the brand’s most loved products.

The Porefessional Trio $120.00, savings of $21

Quickly minimize the appearance of pores and fine lines by applying this silky, lightweight balm alone, under or over make-up. Its translucent, oil-free formula complements all skin tones and helps make-up stay in place. Contains a Vitamin E derivative, known to protect skin from free radicals.

Click here to visit the new Auckland Airport retail website and find out more about Benefit cosmetics.


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