The brand beat finalists fashion label Blak and jewellery brand Meadowlark for the title.
Commoners founder and designer Jae Mills of Auckland said the label focused on simple, well made basics for men and women. You know, that favourite T-shirt that you love to wear and just can’t part with? Many of the styles are unisex, and have been embraced by the Australian market as well as locally.
Mills said he will use the award, which includes $10,000 worth of export with DHL, to grow the business in Australia.
A shocked but clearly delighted Mills had no speech prepared when he accepted the giant cheque at the awards ceremony in Auckland on November 12. “We really didn’t expect to take it, being up against more established brands Blak and Meadowlark,” he said.
Margi Robertson, judge and designer of respected label Nom*d said the competition was very close between the three. In fact, so close, they awarded an equal second place to Blak and Meadowlark who each won $1000 worth of international freight with DHL. “There is no third place this year,” said Robertson.
Robertson praised Commoners and described the brand as “brave”. “They’ve stuck to their guns in terms of their design aesthetic, which takes a lot of guts,” she said.