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Chloé becomes first luxury fashion house to achieve B Corp certification

Luxury label Chloé is officially B Corp certified.

In a statement, Chloé said it was “proud” to be the first luxury maison to achieve the certification, and to be joining a “community of leaders, driving a global movement of people using business as a force for good”.

“By becoming B Corp certified, we reinforce our ongoing commitment to taking accountability for our impact on people and the planet,” Chloé’s statement read.

“Rather than a final goal, this certification marks a new stage in our transformation towards a purpose-driven model, reinventing how we do business.

“B Corp will help us frame our transformation, and we hope to inspire other organisations in our industry to join the movement.”

Certified B Corporations go through a rigorous process to meet “the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose”, according to the B Corporation website.

“This certification is the result of over 18 months of collective work by our teams worldwide, staying true to our mission: Women Forward. For a Fairer Future,” said Chloé.

“We have decided to transform our operations and shift our mindset through efforts in everyday practices.

“As progress is an ongoing process, we will be regularly updating the Sustainability section on our website.”

‘Emily in Paris’: Lily Collins says the fashion gets even better in season 2

Lily Collins is adamant fans will be thrilled by the fashion in the second season of Emily in Paris.

In the hit Netflix comedy-drama series, the actress plays Emily Cooper, an American who moves to Paris to provide a fresh point of view to Savoir, a French marketing firm.

The follow-up series began shooting in May, and in a video interview with W magazine, Lily revealed she and the costume design team, led by style gurus Patricia Field and Marylin Fitoussi, had outdone themselves.

“I think actually a lot of my new favourite outfits are from this season, the wardrobe went up more,” she shared. “I didn’t even know that was possible.”

 

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Lily went on to name the Alice + Olivia blouse with Eiffel Tower print that she sported for an episode in series one as a “real tongue-in-cheek, Emily moment”.

And she is grateful for the advice of the fashion team, as she didn’t quite nail the Emily look when preparing to audition for the show in 2019.

“I had one of my best friends come over and we planned this look [according to] what we thought Emily would look like,” the 32-year-old recalled.

“It was a J.Crew white shirt with a cashmere vest on top, a tartan skirt – which may have been an old Abercrombie skirt that I still had in my closet – and boots.

“I looked very collegiate and like I was trying too hard.

“It was Emily but definitely not the Emily we’ve created. It was something!”

Season 2 of Emily in Paris premieres December 22 on Netflix.

 

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