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CHANEL’s new fall-winter campaign brings the Scottish countryside into the city

Chanel Fall-Winter 202223 Ready-To-Wear Collection Campaign
Image credit: Inez & Vinoodh for CHANEL.

Photography duo Inez & Vinoodh set out to “bring the countryside, the Scottish landscape around the River Tweed, into city life,” in their campaign shoot for the CHANEL Fall-Winter 2022/23 Ready-to-Wear collection by Virginie Viard.

They were guided by the contrast between “Gabrielle Chanel’s trips to the River Tweed area finding inspiration for her tweeds in nature, and living her life in Paris dressing women with tremendous freedom of movement and ease.”

chanel fall winter 4
Image credit: Inez & Vinoodh for CHANEL

This duality translates into two shoots. One is set outdoors, in colour, where nature, fog and mystery reign. The other is composed of black and white portraits shot in the studio, with more graphic forms and silhouettes suspended in equilibrium.

“The garden shots bring the countryside into the city with an emphasis on a magical feminine atmosphere while the studio portraits take her out of the real world and focus on delicate expressions of the CHANEL allure.”

chanel fall winter campaign 3
Image credit: Inez & Vinoodh for CHANEL.

Rianne Van Rompaey models the collection, interpreting the different facets of tweed, the mix of autumnal colours and fuchsia, and dresses in a suit, an overcoat, a knitted outfit or a little leather dress with the same elegance. 

chanel fall winter 2
Image credit: Inez & Vinoodh for CHANEL.

The CHANEL Fall-Winter 2022/23 Ready-to-Wear collection will be available in boutiques from September 27th, 2022.


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