The day we have all been waiting for is almost here:Â New Zealand’s very first and highly anticipated Chanel Fragrance and Beauty boutique will fling open its doors on Thursday 18 August. Located in Auckland’s historic Britomart Building, ChanelÂ has woven old with new to create a breathtaking space thatÂ isÂ sure to bring the covetable fashion and beauty house to life.Â On entering the boutique, customers will be invited to explore Chanel’s latest make-up creations and skincare bar, and fragrance connoisseurs will not be disappointed with iconic scents including the Les Exclusifs de Chanel collection available in-store. Â When the doors open, beauty aficionados and Chanel enthusiasts will be able to get their hands on a number of new releases including Le Rouge – Collection No. 1, the first collection for createdÂ by the newly appointed GlobalÂ Creative Designer for Makeup and Colour, Lucia Pica, and the gender-bending fragrance,Â Boy.Â Chanel Britomart will also be home to a comprehensive collection of Chanel sunglasses.
Chanel will open this Thursday the 18th of August at 35 Galway Street, Britomart, Auckland and will be open Monday â€“ Saturday 9:00AM â€“ 6:00PM andÂ Sunday 11:00AM â€“ 5:00PM
We talk to Elizabeth Arden’s senior director of research and development,Â Lavinia Popescu, about our increasingly polluted world,Â the damage it’s doing to our skin and what we can do to stop it.
When weâ€™re talking beauty and skin, what exactly is pollution? Car exhausts? Cigarette smoke?
Pollution comes in a number of different forms that can damage your skin, including:
Surface ozone or smog
Volatile organic compounds (VOCs) which can come from car exhaust and emissions
Nitrogen oxide gas which comes from burning fuel
Polycyclic aromatic hydrocarbons
Could you explain what oxidative stress is and how pollution contributes to oxidative stress?
â€˜Oxidative stressâ€™ occurs when your body produces more free radicals than it can handle. Free radicals are reactive atoms that can result from environmental insults like pollution, UV exposure, or toxins – which can damage DNA. Ambient Particulate Matter (PM) from pollution generates excess free radicals, which interfere with the skinâ€™s ability to produce collagen and elastin and retain moisture, resulting in accelerated signs of ageing.
How is pollution able to penetrate our skin and what does pollution do to our skin?
The reason skin is so susceptible to damage from air pollution is that it is so easy for these pollution particles to penetrate the skin. Pollution particles in the nano-size range are considered to be among the most harmful components of Ambient Particulate Matter or PM. These particles can be up to 20 times smaller than human pores.
The resulting signs of skin damage can include dry, dull skin, more pronounced fine lines and wrinkles, and inflammation. There is also a clear correlation between exposure to high levels of Ambient Particulate Matter and extrinsic signs of skin ageing including hyper-pigmentation on the face and cheeks.
The environment can also compromise DNA enzymes within the skin. Our cells naturally produce DNA enzymes that help repair skin damage, but as we age the levels of these enzymes drop making the process less effective. DNA enzymes are further compromised by sun and pollution creating damage that is difficult to reverse. Without these important DNA enzymes our body is not able to self-repair as quickly the signs of ageing caused by toxic free radicals.
The best way to avoid these symptoms is to proactively protect skin from environmental damage by regularly using sunscreen, antioxidants and anti-pollution products.
What kind of impact can pollution have on the ageing process?
The environment is visibly aging your skin; in fact, 80% of all signs of skin aging are due to environmental aggressors such as UV rays, pollution and smoke. Â In fact, a recent study shows that women who spent years living in urban areas being exposed to high levels of particulate matter from soot and traffic pollution had 20% more age spots and more pronounced wrinkles than those living in more rural areas.
Are there certain types of pollution that are worse than others? How does this tend to vary from country to country?
People living in urban areas are more exposed to pollution and are at a greater risk â€“ there are studies that show that people living in higher traffic areas have more brown spots and pronounced wrinkles than those living in more rural areas. However, there is a need for everyone to be aware of pollution issues and take action to protect their skin regardless of where they live. Pollution levels are constantly changing so even if it doesnâ€™t seem like you have a high pollution level right now, it can change drastically from day to day so it is important to make sure that you are protected at all times.
What are the key steps we can take to protect our skin from pollution?
Itâ€™s important to start protecting your skin from these environmental assaults now â€“ and since levels of pollution vary globally day by day, this isnâ€™t just a product for visiting Beijing or Mumbai, or even for those living in a heavily polluted city. It is important for everyone, every day. PREVAGE City Smart should be the last skincare product that you apply in your daily routine.Â Start with SUPERSTART Skin Renewal Booster, PREVAGE Anti-Aging Daily Serum and your favourite moisturiser before applying City Smart. Follow with PREVAGE Anti-Aging Foundation for a regimen that is designed to help correct, protect and perfect skin.
Can you explain how the anti-pollution component of City Smart works?
The Triple Action Protection technology works to protect, prevent and strengthen skin through three shields of protection within the City Smart formula, delivering younger, healthier, more resilient looking skin.
First, the Anti-Pollution Shield Technology forms an invisible protective barrier to help prevent harmful toxins and pollution particles from penetrating skin. Also a 100% Mineral Broad Spectrum SPF 50 sunscreen (micronised Zinc Oxide and Titanium Dioxide) filters out UVA and UVB rays.
The second level is a potent, first-of-its-kind patent-pending Anti-Pollution Complex comprised of an exclusive antioxidant blend of Idebenone, the worldâ€™s single most powerful antioxidant, Green Tea, Thiotaine, Ferulic Acid and L-Carnosine, to neutralise free radical damage caused by pollution and UV exposure, including both oxygen-based and nitrogen-based free radicals.
The third is a DNA Enzyme Complexâ„¢ formulated with purified enzymes derived from Plankton, Arabidopsis Thaliana, and Ocean Bacteria extracts to help protect against free radical damage while strengthening and supporting the skinâ€™s natural DNA repair process against oxidative stress.
Elizabeth ArdenÂ PREVAGE City Smart ($110) is available now.Â