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Five minutes with: Catherine De Groot and Sarah Gibbs

By Milly Nolan

Trilogy Founders and Co-Directors, Catherine De Groot and Sarah Gibbs explain the philosophy behind their natural skincare range, MiNDFOOD reports.

How did Trilogy first come about?

We started Trilogy in 2002 after we teamed up to look at the potential of an ingredient Sarah was developing in her natural products manufacturing business. That product was Rosehip Oil, the more we researched and used the product, the more we believed in the potential for a contemporary skincare range powered by natural actives with Rosehip Oil starring in the lead role.

What is the philosophy behind Trilogy?

We set out to create a simple, easy to use skincare range that has maximum effect on your skin and minimum effect on our environment.

In terms of efficacy, how do you think natural skincare products compare to synthetic ones?

Natural skincare products are just as effective. The decision to go natural shouldn’t be about compromising efficacy, it’s should be about personal choice.

Trilogy never includes animal derived ingredients in skincare products (with the exception of honey and beeswax).

Is Trilogy carbon neutral?

Yes. Trilogy was the first New Zealand skincare brand to gain carbon neutral certification which has been fantastic. We believe this benefits all the stakeholders in our business from customers to retailers and our team.

The key ingredient in most Trilogy skin and hair care products is Certified Organic Rosehip Oil. What is it good for and why is it so effective?

This is a product that has everything. Firstly, it’s 100 per cent natural, certified organic and comes from fairly traded and sustainably grown sources. Secondly it is a clinically proven cosmetic oil and has been shown to help reduce the visible signs of ageing, improve the skins moisture content and promote smoother skin.

Lastly, it’s so affordable – we don’t believe one should have to re-mortgage the house in order to buy an effective skin care product.

What is Trilogy’s hero product?

Trilogy Certified Organic Rosehip oil is simply a bestseller. Both here in Australasia and in our international markets in the UK and Asia.

What does the term “natural active” mean?

Ingredients extracted or constructed from raw plant, flower or mineral sources or minimally refined from their raw state and that contain one or more active components directly benefiting the skin.

Please tell us about your latest range, Age Proof? How does this differ to your existing range?

Age Proof is about feeling youthful at what ever age we are, celebrating the confidence we’ve gained and being smart about how we minimise the visible signs of ageing.

This new range of three products is designed to compliment the existing Trilogy product line-up and comprises an SPF15 daily moisturiser, a powerful antioxidant serum and a replenishing night cream.

Age Proof has been formulated specifically to combat the signs of ageing – from the first signs of ageing and as your skin matures. The range therefore contains some different natural ingredients to the rest of the Trilogy range, ingredients that are particularly effective for firming and brightening your complexion.

Who is this range aimed at?

Anyone interested in protecting their skin against premature ageing.

What ingredients are used to make these products particularly beneficial for maturing skin? Please explain the benefits of these ingredients.

Our hero ingredient in Age Proof is nature’s moisture magnet, hyaluronic acid which deeply hydrates and plumps the skin. We’ve also included: licorice and mulberry extracts to brighten; certified organic rosehip oil, avocado, evening primrose and marula oils to moisturise and repair skin as well as host of antioxidant vitamins to help fight free radical damage and assist healthy skin cell regeneration.

You have added an SPF15 to Trilogy’s Daily defence Moisturiser. What haven’t you had a sunscreen in any of your products until now?

We have always been firmly off the opinion that providing your skin with protection from UV rays is a vital part of caring for your skin. But until now we’ve been unable to find a sunscreen ingredients that we have felt suited our range. Our new Daily Defence Moisturiser with SPF15 contains what’s known as a new generation sunscreen which contains both organic and inorganic filters and is photo-stable, meaning it won’t degrade over time when exposed to UV radiation and it offers broad-spectrum sun protection without whitening the skin.

What do you believe is the secret to true beauty?

A healthy and balanced approach to life and a belief that beauty is not about age; it’s about attitude.

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