Family is the focus of Calvin Klein’s latest campaign, which builds on the brand’s global call to action “Our Family. #MYCALVINS.”
The first chapter of the new campaign is shot by photographer Willy Vanderperre and features songwriter and artistÂ Solange alongside a group of select singer-songwriters includingÂ Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness.
The cast – all wearing key items fromÂ CALVIN KLEIN JEANS andÂ CALVIN KLEIN UNDERWEAR – are shot intimately as a musical family, highlighting Calvin Klein’s message that family is found in many forms.
The “Our Family. #MYCALVINS” campaign initiative will run throughout the Holiday 2017-Spring 2018 season, featuring a number of different generations representing the family-community connection.
View the campaign images below.