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Calvin Klein’s new campaign celebrates family, music and fashion

Calvin Klein’s new campaign celebrates family, music and fashion
Solange stars in CALVIN KLEIN UNDERWEAR + CALVIN KLEIN JEANS latest campaign.

Family is the focus of Calvin Klein’s latest campaign, which builds on the brand’s global call to action “Our Family. #MYCALVINS.”

The first chapter of the new campaign is shot by photographer Willy Vanderperre and features songwriter and artist Solange alongside a group of select singer-songwriters including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness.

The cast – all wearing key items from CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR – are shot intimately as a musical family, highlighting Calvin Klein’s message that family is found in many forms.

The “Our Family. #MYCALVINS” campaign initiative will run throughout the Holiday 2017-Spring 2018 season, featuring a number of different generations representing the family-community connection.

View the campaign images below.

 

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