Burberry Opens London Fashion Week with Surreal Woodland Show

London Fashion Week kicked off on Thursday in the midst of a coronavirus pandemic with Britain’s Burberry putting on a live virtual display of its latest collection which broke with the traditional catwalk show.

Burberry’s Riccardo Tisci presented his spring-summer 2021 collection “In Bloom” on video streaming service Twitch, a first for the British fashion house that like others has had to adapt its runway show in the time of COVID-19.

While there were plenty of models gathered to showcase the collection, rather than featuring a catwalk, the surreal show, produced with artist Anne Imhof, was set in a circle in a wooded location.

“It began with a thought of British summertime; embracing the elements with a trenchcoat on the beach mixing with the sand and the water,” Tisci, who joined Burberry as chief creative officer in 2018, said in a statement.

“I envisioned the people of this space, like the lighthousekeeper, and a love affair between a mermaid and a shark, set against the ocean, then brought to land,” he added, saying the circle represented regrowth, renewal and life.

The collection featured trenchcoats, fisherman-inspired bib-front trousers and sheer-chiffon trousers detailed with printed shorts.

Like other fashion houses, Burberry has seen a severe impact from COVID-19, with sales in its first quarter down 45%.

The company has said there will be no quick recovery, despite trading returning to pre-COVID-19 levels in mainland China in June.

Burberry’s was one of only four actual shows taking place at fashion week, and Caroline Rush, the chief executive of the British Fashion Council, said designers were using the limits imposed by COVID-19 to think of alternative ways to show off their work.

In Milan next week, many major brands will also opt for virtual or closed-door shows, accepting the loss of the live experience as the cost of keeping buyers and staff safe, although some brands will have live events.

– Reuters

Inside the Spring 2020 issue of STYLE

As we embrace the season of change, our spring issue of STYLE has arrived, rejoicing in the opportunity for new beginnings in the world of fashion, design, culture and travel.

“While it has undoubtedly been a challenging few months, for many of us, the year to-date has also served as a much-need catalyst for change,” says editor Nicole Saunders. “It was been a time to reflect, rethink and reshape what the future might look like for all of us – the fashion world being no exception.”

We explore this idea in our fashion feature, hearing from a young group of women who are pioneering change within the fashion realm. We also play with tonal shades of off-white and budding floral print, and go behind the lens with Gucci’s Alessandro Michele.

Actor Tracee Ellis Ross graces the STYLE fashion cover, getting candid about the road towards stardom under the spotlight of her mother Diana Ross. We chat to celebrity hair stylist Jen Atkin and showcase the season’s newest scents.

We also step inside a beautifully-renovated 18th-century Parisian home, talk to the woman behind artist marketplace Makers’ Mrkt, and spend a weekend away in the North Island’s adventure-capital, TaupĹŤ.

Following up from last season’s popular men’s cover, we feature Kiwi actor Antony Starr in one of our three covers. Starr, who is making waves in Hollywood in his hit-show, The Boys talks about his rise to fame from Outrageous Fortune to superhero stardom, as well as navigating life in the glitz and glam of LA.

The new issue is on sale Monday 21 September.

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