Close this search box.

Sign in/Register

Bulgari unveils extraordinary high jewellery pieces with celebrity guests


Priyanka Chopra Jonas wears Bulgari's Serpenti Aeterna necklacae at the launch in Rome. Photo / Getty Images / Bulgari
Priyanka Chopra Jonas wears Bulgari's Serpenti Aeterna necklacae at the launch in Rome. Photo / Getty Images / Bulgari
Bulgari headed to Rome, its hometown and continual source of inspiration, to unveil its stunning new high jewellery collection, called Aeterna.

The collection, full of inventive diamond and coloured gemstone necklaces, marks the Italian jeweller’s 140th anniversary.

A celebration at Rome’s historic Terme di Diocleziano, included celebrity ambassadors Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori and Alessandro Gassman, each adorned in pieces from the glittering collection.

Anne Hathaway, Shu Qi and Hikari Mori at the Bulgari event. Photo / Getty Images / Bulgari

Created by Lucia Silvestri, the brand’s jewelry creative director and Bulgari product creation executive director Fabrizio Buonamassa Stigliani, alongside a team of master craftsmen, Aeterna is an ode to the past, present and future of the esteemed jewellery house, on the occasion of the significant anniversary.

The centerpiece of the collection is the Serpenti Aeterna necklace, the most precious diamond high jewellery piece ever crafted by the house.

The necklace required over 2,800 hours to complete, created around a rough diamond of over 200.00 carats, cut to create seven D flawless ultra clear and pure pear diamond drops totaling 140.00 carats, one for each year of the brand’s history. It also includes 698 baguette diamonds weighting 61.81 carats.

The making of Bulgari’s Serpenti Aeterna necklace. Photos / Bulgari

“We wanted to create something unique in a Bulgari way, keep challenging ourselves and surprising everyone with the decision to give diamonds the role of the protagonist, while including it into the Serpenti family, explains Silvestri.

“A necklace that symbolizes the eternity, as eternal is Bulgari and as eternal is Rome, the city where it all started, and the ability of the brand to continuously keep reinventing itself,” she says.

Jean-Christophe Babin, CEO Bvlgari Group, agrees Serpenti Aeterna represents the ‘pinnacle of excellence.’

“It blends the most extraordinary diamonds recently crafted together with Serpenti, the most desired jewellery and watch symbol of the last decades, brought by Cleopatra to Rome in 46 BC and reborn in 1948 thanks to the visionary Bulgari family with the jewelry secret watches,” says Babin.

The collection includes over 500 creations, including high jewellery and high jewellery watches, high-end bags and high-end fragrances.

Bulgari’s Aurea Chandra necklace.


Bulgari’s Serpenti Sapphire Echo Necklace
Bulgari’s Augustus Aeternus Emerald Monete Sautoir. 
Bulgari’s Lotus Cabochon Necklace.
Bulgari’s Sapphire Brocade Necklace.
Bulgari’s Earth Song Necklace.


Print Recipe


Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe.